The following ran in the June 2013 issue of D CEO magazine. Information systems professor Amit Basu provided expertise for this story.
June 18, 2013
By Phil Harvey
Lately we’ve seen some traditional Dallas companies investing in technology and expanding in non-traditional ways. By finding innovative uses of mobile applications and cloud-based services, these firms aren’t just digitizing what they do, but creating opportunities for their own companies and their customers.
When the convergence of communications services and devices took hold, consumers and businesses began to behave differently and the culture changed. Businesses are now starting to respond. “There’s a growing realization that companies must establish successful platforms, not just products,” explains Amit Basu, a professor at Southern Methodist University’s Cox School of Business....