Excerpt

The following ran in the June 2013 issue of D CEO magazine. Information systems professor Amit Basu provided expertise for this story.

Mobile and Cloud Computing Go Mainstream

The pressure is on for companies to use these new technologies in more creative ways.

 

June 18, 2013

By Phil Harvey

Lately we’ve seen some traditional Dallas companies investing in technology and expanding in non-traditional ways. By finding innovative uses of mobile applications and cloud-based services, these firms aren’t just digitizing what they do, but creating opportunities for their own companies and their customers.

When the convergence of communications services and devices took hold, consumers and businesses began to behave differently and the culture changed. Businesses are now starting to respond. “There’s a growing realization that companies must establish successful platforms, not just products,” explains Amit Basu, a professor at Southern Methodist University’s Cox School of Business....