The following is from the November 24, 2010, edition of The Fort Worth Star-Telegram. SMU Marketing Professor Dan Howard provided expertise for this story.
By Andrea Ahles
If you tweeted about your excitement about shopping at Target last week, you may have received $10 off your next Target purchase.
Or if you checked in at the Gap's Facebook page this month, you had a chance to get one of 50,000 free pairs of jeans.
With recent promotions like these, retailers are turning to social-media channels more than ever this holiday shopping season, reaching out to loyal customers to get them to spend more in their bricks-and-mortar stores. . .
Retailers are also developing applications for iPhones, Droids and other smartphones to connect with consumers. A few have partnered with established mobile sites such as Foursquare or shopkick for promotions to target customers in their stores on Black Friday.
"It's a way of reaching people that you might miss with normal media advertising," said Dan Howard, a marketing professor at SMU's Cox School of Business.
Read the full story.
# # #