James Helms
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VP of Design and Product at Intuit
Semester: Spring 2019
Studio Project Client: City Square - The Forest Theater
Contact Info
Event Title
Line of Questioning: Humility, Curiosity and Bravery
Bio
Originally from Philadelphia, Pennsylvania, Helms is a graduate of the Visual Communications program at The University of Delaware, where he majored in advertising design. Helms’ career includes brand design, creative direction, experience strategy, organizational design, and business strategy. At Intuit, he established and oversees a team of 20 products and marketing designers to improve and reimagine products and services across Intuit’s broad financial product and platform ecosystem for small businesses, accounting professionals, and consumers. He manages and collaborates with teams in Plano, Texas; Toronto, Canada; Mountain View, California; San Diego, California and Bangalore, India.
Helms established Design Week at Intuit, with the mission to activate design thinking and doing across designers and aspiring designers. He also sponsors and coaches Innovation Catalysts, Intuit’s community of design thinkers, trained to coach customer empathy through observation, broadening and narrowing techniques to find, define and attack big problems worth solving, and rapid prototyping and concept iteration – so that Intuit continues to innovate like a startup.