JCPenney Center for Retail Excellence

JCPenney Center @ Cox

How do shoppers spend their money? Why are they loyal to certain retailers—and what causes them to switch? At the JCPenney Center, students and researchers alike examine these questions and analyze how retailers' actions affect consumer behavior. Industry presentations, networking, internships and coursework prepare students for careers in the fast-moving retail industry.

"Dallas-Fort Worth is ... home to national and regional offices for many, many retail companies, so the Center should have very fertile soil in which to cultivate its programs."

—Gary L. Davis, retired chief human resources and administrative officer, JCPenney