This fall, SMU Cox was pleased to welcome to campus the eighth Executive Leadership Forum for the Digital Supply Chain Institute (DSCI) of the Center for Global Enterprise.
As we launch our second hundred years, SMU Cox continues to strive for excellence in the business education we offer and in the future leaders we help develop. We are committed to further growth by concentrating on academic excellence and collaboration among faculty members, the SMU campus, the City of Dallas and the global community.
Jennifer Pérez, BBA '19, grew up in Tela, on Honduras’ Caribbean coast, near a popular botanical garden and nature preserve. Like many of her peers, she dreamed of going to college in the United States, but faced obstacles – a complicated college application process, academic preparation and tuition.
It will soon be time to reconnect with your fellow SMU Cox alumni and faculty at Homecoming 2019. In addition to SMU’s homecoming and reunion events, Cox is starting a new tradition of hosting class reunions just for our MBA and MS alumni. For 2019, we’ll have a weekend of reunion activities for MBA and MS alumni from the classes of 2014, 2009, 2004, 1999, 1994 and so on!
SMU Cox Distinguished Alumni Award winners are: Steven J. Lindley and Bruce Robson, both BBA ‘74. The Cox School’s 2019 Outstanding Young Alumni honorees, also alphabetically, are: Courtney Caldwell, BBA ’00, and Ryan Dalton, BBA ’01.
The Maguire Energy Institute at SMU Cox School of Business presented Tim Leach, Chairman and Chief Executive Officer of Concho Resources Inc., with the L. Frank Pitts Energy Leadership Award at a sold-out luncheon ceremony on Tuesday, April 9 on the SMU campus. At the same event, two iconic oil industry entrepreneurs and longtime supporters of SMU, Bobby B. Lyle and Cary M. Maguire, were honored with the Maguire Energy Institute Pioneer Award.
Neha Husein and Samuel Jacobson, both SMU Cox BBA ’19, are listed among 100 of this year’s “Best and Brightest” BBA students in the nation. Poets and Quants for Undergrads profiles students from the top 50 business schools in this annual feature.
Business-minded high school graduates now have a better shot at entering Cox as freshmen than ever before. Earlier this year, in preparation for the class entering in Fall 2020, SMU Cox launched the Direct Admit enrollment program.
LLI Director Shares Perspectives on Higher Education’s role in Advancing Latinos
The rapidly changing field of customer engagement — how marketers attract long term customer brand loyalty — was the focus of the third annual Professors Institute at SMU Cox. The school’s Brierley Institute for Customer Engagement hosted the event in January, in partnership with Marketing EDGE, a national nonprofit with a track record of connecting students, academics and professionals to the resources they need to stay ahead.
How do businesses use Customer Engagement as a competitive tool to combat disruption? A panel of marketing experts pondered that question at a recent symposium titled “Engaging Customers in a World of Disruption,” hosted by the Brierley Institute for Customer Engagement at SMU Cox School of Business.
From the mundane to the sublime, points-based loyalty programs are ubiquitous today. But are they driving real loyalty? Marketers who use points to build behavioral loyalty may drive incremental sales, but they’re missing an opportunity to foster far more profitable attitudinal loyalty.
Veteran administrator will continue to serve on Cox faculty
Six New Cities Added to the Top 20 Lists of Arts Vibrant Cities in the U.S. Data-driven Assessment Ranks Cities by Arts and Cultural Assets
The SMU Cox School of Business Bachelor of Business Administration (BBA) degree program remains ranked at no. 21 in the nation in Bloomberg Businessweek’s 2016 Ranking of Best Undergraduate Business Schools.
Event Proceeds Benefit Energy Student Scholarships
The state-of-the-art Sheffield Lab will give students a unique experiential learning opportunity as they prepare to enter the energy industry. The hands-on learning space is dedicated solely to the advancement of energy investment-related education.
The state-of-the-art Sheffield Lab will give students a unique experiential learning opportunity as they prepare to enter the energy industry. The hands-on learning space is dedicated solely to the advancement of energy investment-related education.