N. Andrew Elliott

Advertising

Executive-in-Residence

Email

naelliott@smu.edu

With more than 20 years of leadership experience in senior management roles, Andrew Elliott is a seasoned strategist renowned for his exceptional expertise in mission-critical brand messaging campaigns and global go-to-market strategies. Throughout his journey, Elliott has consistently demonstrated his commitment to cultivating high-performance teams. A passionate advocate for staff development and mentorship, he has left an indelible mark at esteemed organizations like Nokia and Microsoft.

Elevating brand engagement and identity has been a hallmark of Elliott’s career. As Vice President of Sales and Marketing at Distribion, a leading SaaS-based marketing automation solution, he achieved significant growth through the strategic deployment of cutting-edge marketing technology tools. Additionally, his tenure at ZTE USA as Senior Vice President of North American Marketing witnessed a remarkable shift, propelling brand awareness metrics. His innovative integration of traditional and digital advertising, captivating event marketing, and strategic sponsorships elevated his reputation as a visionary strategist. Elliott’s dynamic personality and approachable demeanor have forged lasting relationships with C-suite executives, opinion leaders, and key stakeholders, adding credibility and trustworthiness to his interactions.

He earned a Master of Business Administration degree from the Middlebury Institute of International Studies, specializing in Chinese Business with a Mandarin language proficiency. His academic foundation includes a bachelor’s degree in East Asian Studies with a minor in Business Administration from Wittenberg University.

After spending time at Montana State University’s Jake Jabs College of Business & Entrepreneurship teaching Data Analytics, he now joins Southern Methodist University.  Elliott brings his wealth of experience and strategic acumen to the academic community, where he is poised to inspire a new generation of business leaders and contribute to the institution’s continued success.

When not in a boardroom or classroom, Elliott loves spending time with his family exploring new travel destinations. Elliott is also an accomplished ice hockey player and plays weekly as a first-line defenseman or center for the North Texas Narwhals and Pylons of North America.

Education

B.A. East Asian Studies
M.B.A., Middlebury Institute of International Studies

Recent Work

Professional Experience

Microsoft, Nokia, ZTE Corporation, Distribion, Montana State Univeristy

Course list

Survey of Advertising  ADV 1300
Digital Media Strategy 1 ADV 3304
Advertising Research ADV 3304
ElliotAndrew-October-2023