Coxtoday
Various types of analysts measuring environmental, social, governance (ESG) factors in the financial and corporate world come to the conclusion that the “E” is the most important part of the term, as either environment or emissions. In a new study by SMU Cox Marketing Professor Milica Mormann and coauthor Felix Mormann, they actually show the effects of general and specifically-worded climate risk ratings on investment choices, the E. The research illuminates how framing or communicating can influence behavior—their work cuts across the disciplines of behavioral finance, marketing and policy as it relates to the unceasing debate on ESG-related ratings’ effectiveness and more specific climate ratings.
September 26, 2022