National Brand & Private Label Marketing International Conference

The International Conference on Advances in National Brand and Private Label Marketing (NB&PL) is a premier global forum dedicated to presenting and discussing original, rigorous, and impactful research on national brands and private labels.

Our goal is to foster and disseminate high-quality research that addresses various topics related to national brands and private labels in the retail sector, helping retailers and manufacturers navigate a wide range of challenges. We also encourage consideration of managerial implications to enhance practical relevance.

NB&PL Marketing aspires to become the leading international reference for advancing research in the field of national brands and private labels.