Esports Business Management Certificate


Next Program Entry:

March 15, 2021

6 months 
Live online class meetings take place Wednesdays, 7:30 - 8:30PM Central Time
Priority Rate (until two weeks before start date): $4700
Standard Registration: $4950

Hours of instruction:
72 hours

The certificate consists of six required 12 contact hour courses (72 contact hours total) which offer a mix of asynchronous material and weekly live online meetings with your instructor. You may complete the recorded asynchronous material at your own pace prior to each corresponding live session. The certificate can be completed in as few as 6 months. 

Key Benefits

  • Obtain management skills and tools to initiate, plan, and execute live Esports events.
  • Gain a competitive advantage in a global and growing industry by gaining a comprehensive understanding of the Esports industry.
  • Build relationships with Esports professionals.
  • Learn the nuances of Esports revenue streams, sponsorship and fan engagement.

What will you learn? 

SMU works with some of the most accomplished names in the world of esports.  From local entrepreneurs, to business owners around the country, you will learn from some of the best and brightest who are involved in just about every aspect of Esports: team building, the business of esports (management, finance, risks, and more), fan engagement, streaming strategies, sponsorship, tournament design, and much more.

Who should attend?

The Esports business management skills taught in this certificate program would be applicable to:

  • Aspiring Esports organizers who are passionate about the industry
  • Current professionals looking to learn more about the Esports industry
  • Marketers 
  • Sales/sponsorship activation
  • Game developers/publishers
  • eSports team owners
  • Team coaches
  • Event managers
  • Broadcasters
  • VC’s/investors, consultants, entrepreneurs

Where are these courses offered?

This SMU Esports Business Management Certificate is completely online. You will never be required to attend a brick-and-mortar classroom and you can complete your entire course from the comfort of your own home or office.

Students will meet as a class once a week with the instructors for discussions, review of concepts, and to answer questions. Students will also have reading, videos, activities and quizzes to take on their own time in between real-time, online meetings. 

Certificate Program Components: 

Esports Ecosystem and Business Models 

Learn about the history of esports, and how new business models are created based on current trends.

Fan Engagement and Sponsorship Activation  

Understand how to use data to develop engagement and marketing strategies.   

Content and Community Engagement  

Learn about strategies and emerging trends in monetizing content and streaming.

Business Development and Revenue Strategies 

Gain an in depth understanding of the unique value that esports provides to sponsors and brands. Learn about developing and drawing up sponsor packages, pricing and contracts.

Tournament Design and Management 

Study the implications of different games and different communities on tournament design and organization.    Learn about budgeting, pricing, fees, and tournament licensing.  

Esports Team Organization, Management & Recruitment 

Learn how to negotiate and manage player contracts, performance expectations, and content and branding rights.  Discover how to implement athletic performance improvement models, training techniques, and technologies.

Download Course Schedule


  • Priority Rate (until two weeks before start date): $4700
  • Standard Registration: $4950
  • Corporate rate available*

*Two or more participants from one organization. Contact us for more details. 

Payments and Financing

General Policies

  • Students must register before attending a course. Instructors cannot accept registration fees. SMU reserves the right to substitute instructors, change course locations, cancel courses, adjust curricula or schedules, or limit enrollment.

What skills do online learners need?

Most courses require a basic level of computer skills, including the ability to send and receive email, as well as conduct research on the Internet. If more advanced skills are required, they will be listed in the course description. If you are uncertain, we recommend that you discuss the skills required for a course with our admissions advisors.

How do students interact with instructors?

All courses are taught by instructors who provide support for students through the real-time online class meetings, online office hours, and discussion boards. 

Do I need an email account for my online course?

Yes, all students taking online courses must have an email account. Email accounts may be obtained by signing up for a free account through a free internet service provider, such as Gmail,, Yahoo! Mail or

What are the advantages to online learning?

With online learning, you can study from home or work. You can log on and off as often as you need to, and the course will pick up right where you left off. Lastly, the courses are web-based, so you can log on from any computer that has access to the internet.

What kind of certificate do I get when I have completed the course?

Once you have completed your required courses, a Certificate of Completion from Southern Methodist University will be awarded.

Whom do I contact if I have a problem with my course?

You can contact the instructor for course/content questions, and SMU helpdesk if they need help with technical/Canvas malfunctions or something not working in the system.

If I have questions about a course, whom can I contact?

Talk to a Program Advisor at or 214-768-1184.

What if I need to suspend my attendance, cancel my registration or withdraw?

For students paying via self-pay: SMU PRO Certificate program enrollment is final as of three (3) business days after enrollment and programs are intended to be successfully completed in full. If you wish to withdraw from a course within 3 days of enrollment you will receive a refund minus the cost of any completed course work. If applicable, any shipped materials must be returned in new condition, at your own expense, prior to the refund being processed. The cost of items not returned or returned in used condition shall be deducted from the refund amount. After the 3-day grace period, withdrawal from the programs or not completing the program forfeits your tuition costs. We do not provide any prorated refunds or credits for partial certificate program completion.

Did you know?


median salary in eSports - source

$1 Billion

is the Esports market revenue for 2019 (a year-on-year growth of +26.7%). Source

Related job titles include Tournament Organizers, Game developers/Publishers, and Team Coaches. 


Contact Us

Complete the form below to get in touch with a Program Advisor.

Questions? Talk to a Program Advisor at or 214-768-1184.