Data Literacy for Business

Learn data-driven decision-making skills, even if you’re not a data scientist!

With an increasingly digital workforce, data literacy skills are key for driving successful business outcomes. Data literacy has become a core requirement for all employees, not just data scientists. Operational roles ranging from data entry to purchasing to account management must all be able to understand the importance of data and how it relates to the overall strategy of your business. While non-technical employees are tasked with making data-driven decisions, industry experts note a decidedly large skills gap in data science knowledge.

Program Details

Program Duration

40 hours

Start Date

Start Anytime!

Program Format

Online Self-paced



What You'll Learn

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The Data Literacy for Business course content provides the best of both worlds: SMU data science faculty and industry leaders who bring real world insights from companies like AT&T, Ericsson, VMWare, AWS and Blue Cross Blue Shield. You will gain the foundational knowledge necessary to thrive in today’s digital landscape and take your business to the next level.

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Core Curriculum Modules

  • Data Planning & Governance
  • Loading & Cleaning Data
  • Analyzing Data
  • Storytelling in Reports
  • Presenting the Data
  • Generative AI

Let's Get Started

Complete the form below to get started.

Questions? Call 214-768-1086

Who should enroll?

This groundbreaking course is for anyone charged with making data-driven decisions within their organization who isn’t a data scientist. Data science touches EVERY aspect of an organization including HR, sales, finance, marketing, IT and your C-suite. Anyone tasked with making data-driven decisions will benefit from this course.



The Power of Data Literacy

Learn more about the content covered in the SMU Data Literacy for Business Certificate

Professor Bivin Sadler

Instructor Spotlight

Dr. Bivin Sadler

Dr Bivin Sadler has spent the last 9 years serving as Technical Assistant Professor and Lead Faculty of the Master of Science in Data Science program (MSDS) at Southern Methodist University. He is the co-author of Time Series for Data Science, published by CRC in 2022. Dr. Sadler has been recognized as a HOPE (Honoring Our Professors of Excellence) Professor in 2014, 2015 and 2017.

Originally from Dallas, Texas, Dr. Bivin Sadler earned a BS in mathematics magna cum laude from Texas Tech University before beginning his professional career at Motorola in Scottsdale, Arizona. He worked as a statistician and software engineer for 2.5 years, working primarily on a company-wide tool to predict when software projects could be released with optimal statistical properties (Six Sigma). Upon completion of the project, he moved to San Diego, and while playing professional beach volleyball for two years, finished a master’s degree in applied math at San Diego State University. He then moved back to Dallas to earn a PhD in statistics from SMU. He finished his degree in 2014 after winning the Walsh Award for the top score on the qualifying exam taken after the third year of coursework. 

Academically, he has presented his work in item response theory at various conferences and is currently working on several domestic and international consulting projects.

Why Data Literacy for Business at SMU?

  • Industry-Relevant Curriculum: This industry-driven course was tailor made with guidance from industry experts who belong to SMU’s Future of Work, Big Data and Cybersecurity Advisories.

  • Experience and Expertise : SMU Continuing and Professional Education has offered noncredit learning programs since 1953.

  • Flexible Learning: SMU is a Quality Matters (QM) Institution. QM certification demonstrates our commitment to providing high-quality online education. This ensures an exceptional learning experience working professional students.

  • Achievement: Students who successfully complete the program will be issued a digital certificate and badge that can be shared and verified.

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Earn a Digital Badge

Complete your certificate and earn a digital badge to add to your resume and LinkedIn profile.

Ready to Get Started?

Get in touch with a student success representative for more information!