The ability to manage, analyze, and interpret data is in high demand. SMU Continuing and Professional Education (CAPE) offers practical, career-focused data programs that can help you learn how to transform information into knowledge and knowledge into action. Whether you're looking to enhance your capabilities and build your toolkit or to specialize in more complex skills, we’ll help you build confidence and capabilities to move forward.
Bridge the gap between data science and strategic business decision-making.
Improve your fluency in the language of data—even if you’re not a technical professional.
Applies toward the Digital Marketing Certificate
Turn Excel into a powerful analytics engine with tools like Power Query, pivot tables and data modeling techniques.
Applies toward the Digital Marketing Certificate
Learn how to track, analyze and optimize digital marketing campaigns using data from social, search and web traffic.
Applies toward the Digital Marketing Certificate
Understand how consumers interact with brands on mobile and how to use analytics to optimize mobile-first strategies.
Continue your data and analytics education with courses like:
Our courses are designed to equip you with real-world practice using essential tools, from Excel to Python and strategies you can apply immediately, whether you work in marketing, finance, operations, or other fields.
In today’s data-driven workplace, the ability to interpret and apply insights is more than a skill, it’s a necessity. Whether you're looking to future-proof your career or gain a competitive edge, SMU CAPE offers the training to help you succeed.
Explore All Data and Analytics Programs
Looking for customized data or analytics training for your team? In addition to the programs above, we offer custom training solutions tailored to your team’s unique needs.
Our team can design and deliver content on topics related to your goals.
From small groups to enterprise-wide initiatives, our experts will work with you to create a course that fits your team.