Digital Marketing Certificate

Grow your career by building and sharpening your digital marketing skills.

Program Fast Facts

  • Start date: September 9, 2024
  • Monday evenings
    Electives meet once per week, schedules vary.
  • On Campus
  • As little as six months
  • 3,995 Priority Tuition
    (expires 8/26/24)
    $4,245 Standard Tuition

Digital Marketing

Why Study Digital Marketing at SMU?

SMU Digital Marketing Certificate badge image

Earn a Digital Badge

Complete your certificate in as little as six months and earn a digital badge to add to your resume and LinkedIn profile.

Learn how to get started

icon of instructor teaching

Study with Industry Experts

Learn and network with accomplished DFW marketing leaders that offer real-world insight.

Meet your instructors

icon of head with gears to symbolize human mind working

Customize Your Experience

Acquire in-demand digital marketing skills that suit your interests and goals while preserving work/life balance.

See courses and schedules

icon of network connections

Gain Career-Focused ROI

Attain critical digital marketing skills to apply immediately in your work for a quick return on investment.

Contact a Program Specialist

Upcoming Start Dates

September 9

Monday evenings 

Electives meeting once per week, schedules vary

6+ months

On Campus

February 2025

Monday evenings

Electives meeting once per week, schedules vary

6+ months

Live Online

Digital: Fastest Growing Field of Marketing

Marketing strategies and tools change quickly, especially in digital platforms like social media, search engine advertising and mobile marketing. In this ever-changing landscape, employers are looking for professionals who can make informed decisions and employ budgets effectively. Stay on top of this fast-moving field with knowledge and skills taught by industry leaders who will share tried-and-tested tactics for success.

Designed to Help You Close the Gap

Demonstrate your commitment to keep learning and updating your skills with a professional certificate from SMU. Our Digital Marketing Certificate Program will help you to address knowledge gaps and to show employers that you are motivated to take on new challenges. Gain a professional credential with the potential to help grow your career and increase your salary.

Designed with Employability in Mind

Academic rigor meets real-world application in every SMU class, through curriculum developed in consultation with DFW’s leading marketing teams. Instructors will share their individual expertise and industry insights through client case studies and proven best practices. And you’ll meet and network with classmates from various industries.

Advance Your Career in Six Months

Our fast-paced program can be completed in as little as six months, though most students complete all of their courses over two terms, or about nine months. You’ll have a maximum of 18 months to complete all required coursework and be on your way to earning your digital badge!




Watch Now

SMU Digital Marketing Certificate Success Stories

Instructor Brad McCormick

Instructor Highlight

"Teaching has made me better and more passionate about my craft."

Brad B McCormick Brad McCormick is a digital marketing leader with more than two decades of experience working with clients like McDonalds, LEGO, Capital One and Johnson & Johnson to develop innovative brand and marketing strategies. He is principal at 10 Louder, a marketing consultancy based in Dallas. Read more.

Courses Taught

See all instructors

Did you know?


Average annual salary for marketing managers in Texas.


Projected increase in employment by 2024 for marketing managers.

Top job titles include digital marketing manager, sales executive.