Areas of Study

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B.A. in Fashion Media

SMU’s Fashion Media program prepares students to enter the growing field of fashion media, an increasingly significant segment of the trillion-dollar international fashion industry. Fashion media careers include opportunities in journalism, blogging, social media, public relations and event planning, styling and fashion photography.

The fashion world has embraced social media, creating jobs for young media students with this skill set, while the rapid growth of fashion blogging has added another dimension to traditional fashion media formats. SMU’s Fashion Media program equips students with solid writing and critical thinking skills as well as the high-demand digital media skills that will make them competitive in today’s job market. Core fashion coursework emphasizes specialized study in fashion history and design theory as well as the economics of the fashion industry.

The Fashion Media program is housed in SMU’s Division of Journalism. Students can earn either a major, comprising 37 hours of coursework, or a minor, with 19 hours. The majority of Fashion Media courses are taught in Meadows divisions including Journalism, Communication Studies, Advertising, Film & Media Arts, Art (Photography), and Art History.

Dallas’ profile as a fashion center offers a rich laboratory in which SMU’s Fashion Media students can sharpen their skills. One-credit-hour professional internships are available to all Fashion Media students as part of their coursework. Up to three hours of internship credit may be counted toward degree requirements for the major, however. Students must declare as a Fashion Media major/minor before they will be allowed to complete an internship for credit. All internships are taken on a Pass/Fail basis only.

To enter the Fashion Media program, students must first gain admission to the University. Additional requirements for the major include successful completion of an essay, grammar, spelling and punctuation test and a combined minimum G.P.A. of 3.0 (B or higher) in ENGL 1301 and 1302.

Program of Study

Requirements for the Degree Credit Hours
UC/GEC Requirements varies

Introductory Core


Written Media Skills(one from the following)


Visual Media Skills


Digital Media Skills (one from the following)


Critical Studies


Advanced Core


Capstone* (one from the following)


Internship** (one from the following)


Second Language

  • Two terms of the same language.

Minor or Second Major and Free Electives

  • Hours vary as needed to meet University residency and degree requirements.

* Capstone ideally completes the student’s coursework, focusing on the discipline of her or his choice. To enroll in a capstone course, students must have completed both JOUR 2103 and 2312 with a grade of C- or higher.

** Students may enroll in directed studies (MSA 4110, 4210, or 4310) at the discretion of the fashion media program director, in lieu of completing a fashion media internship, or in special circumstances approved by the program director.

Areas of Study



Art History

Arts Management and Arts Entrepreneurship

Communication Studies

Creative Computation


Film and Media Arts


Undergraduate Studies


B.A. in Journalism

William J. O'Neil Program in Business Journalism

Minor in Journalism

B.A. in Fashion Media

Minor in Fashion Media

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Faculty and Staff


Division Projects

Advisory Board


Journalism in Dallas


Mission Statement