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A Great Place to Live and Learn

SMU Guildhall is located in the brand new, state-of-the-art Gerald J. Ford Hall for Research and Innovation, which was specially designed to optimize our unique, proven curriculum and industry-driven pedagogy in an environment that mirrors a real game studio. 

The Dallas metroplex is recognized as one of the top places in the United States to live, work, learn, and play. It is the nation's fourth-largest metropolitan area, home to about 6.5 million people, and is one of the nation’s leading centers for business, innovation, culture and service.

The Dallas area is also one of the birth places of the video game industry and is home to over 50 game studios, app developers and digital technology companies and a vibrant game development community.

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Ford Hall & the SMU Dallas Campus

Our Location: 3100 McFarlin Blvd., Suite 306, Dallas, TX  75275
Administrative hours of operation: 
M-F 9:00am-5:00pm

Our game studio environment: At the Guildhall, students work in the style and pace of the video game industry, and Ford Hall was specially designed as a studio environment modeled after the best game studios around the country. Our classrooms offer state-of-the-art high-tech design and function, and our student project studios mirror the look, feel, and functionality of real game studio spaces. Inside Ford Hall, you'll find 33 research game labs and game studios dedicated to SMU Guildhall, as well as our GameLab, Usability Lab including a simulated living room, audio and game libraries, student lounges and study spaces, broadcast and recording booths, and a Visualization Lab (VizLab). 

Looking for a way to unwind? You can play 165 arcade games here! SMU Guildhall houses MAME arcade machines with 165 arcade games, as well as more than 450 student team games in our faculty-maintained game library and a number of board games that our faculty use to teach introductory game design concepts.

Expensive resource library: We house a vast equipment library that is available to students, which includes smart watches and tablets, a huge array of consoles and development kits including VR and Mixed Reality gear, motion capture cameras and suits, Tobii Eye Experience EyeX, LeapMotion, nVidia Shield, 3D printers, and PC and Mac systems with software and applications for development, testing, and student work. Our students also have access to an audio station with high definition editing equipment combined with a library of sound effects and music scores, including a sound library that was gifted to us by Gearbox Software. 

Additional SMU resource spaces: In addition to being able to enjoy the many luxuries of a major university at their fingertips like the student library and dining spaces, our location in Ford Hall affords us close proximity to the Deason Innovation Gym (DIG) and the SMU Teacher Development Studio (TDS), which are valuable resource options for our students. Our students can also access one of the fastest academic supercomputers in the nation, ManeFrame II, located in the SMU data center. ManeFrame II is a cluster of 350+ nodes, 275,000+ cores, 120 terabytes of memory, more than 2.8 petabytes of storage and peak processing of 870 Teraflops 

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