Data Visualization and Storytelling

Learn to create accurate visualizations and improve your presentation skills

Program Fast Facts

  • Start date: September 13, 2022
  • Live online classes meet Tuesdays 7 - 8:30 p.m. CDT
    +3.5 hours/week of self-paced study
  • Online
  • 12 weeks
  • 2,745 Priority Tuition
    (expires 8/30/22)
    $2,995 Standard Tuition

Data Visualization and Storytelling Certificate

Why Study Data Visualization and Communication at SMU?

Distinguished faculty and highly experienced practitioners

Study with Experts

Learn from recognized leaders with specialized knowledge and real-world experience.

Meet your instructor

Highlight Your Accomplishment

Complete your certificate and earn a digital badge to add to your resume and LinkedIn profile.

Learn how to get started

World-class reputation of SMU

Convenient Schedule

Join live sessions once per week and access recorded content on-demand, for a balance of peer support and individual learning.

See course schedule

Prepared to impress, earn respect and succeed

Show Off Your Skills

Create a capstone project to demonstrate your ability to produce data visualizations and deliver effective presentations.

View program requirements

Leaders must understand and interpret many types of data to make smart, strategic decisions. Support your organization with tools and skills to improve your data insights.

In the SMU Data Visualization and Storytelling Certificate program, learn how to pair visual representations like charts, diagrams, infographics and dashboards with storytelling techniques to strengthen your delivery. Your classes will cover a unique combination of components to help you successfully visualize data and share information effectively and clearly with stakeholders like customers, executives and investors. The principles covered in class are applicable to a number of fields and industries, including government, finance, marketing, consumer goods, service, education and more.

You will practice and improve your skills through hands-on exercises and projects using multiple tools.

Randy Krum

Did you know?

Up to $33k

Workers increased their annual salary by as much as $33K with new data skills.


Source: Burning Glass Technologies

22 Times

Messages delivered as stories can be up to 22 times more memorable than just facts. 


Source: Medium

Data Science teams need:

Data Science Translators and Data Storytellers
Source: Medium