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B.A. in Fashion Media

Feature story produced by Fashion Media major for “The Look,” a student-produced show. Video by Daniela Huebner (B.A. Journalism ’16).

SMU’s Fashion Media program prepares students to enter the growing field of fashion media, an increasingly significant segment of the trillion-dollar international fashion industry. Fashion media careers include opportunities in journalism, blogging, social media, public relations and event planning, styling and fashion photography.

The fashion world has embraced social media, creating jobs for young media students with this skill set, while the rapid growth of fashion blogging has added another dimension to traditional fashion media formats. SMU’s Fashion Media program equips students with solid writing and critical thinking skills as well as the high-demand digital media skills that will make them competitive in today’s job market. Core fashion coursework emphasizes specialized study in fashion history and design theory as well as the economics of the fashion industry.

The Fashion Media program is housed in SMU’s Division of Journalism and comprises 37 hours of coursework. The majority of Fashion Media courses are taught in Meadows divisions including Journalism, Corporate Communication and Public Affairs, Advertising, Film & Media Arts, Art (Photography), and Art History.

Dallas’ profile as a fashion center offers a rich laboratory in which SMU’s Fashion Media students can sharpen their skills. Many Fashion Media majors enjoy internships in Dallas and in other major markets. Students must declare as a Fashion Media major before they will be allowed to complete an internship that counts toward the 120 academic hours needed for completion of the SMU degree. All internships are taken on a Pass/Fail basis only.

To enter the Fashion Media program, students must first gain admission to the University. Additional requirements for the major include a combined minimum G.P.A. of 3.0 (B or higher) in DISC 1312 and DISC 1313.

Program of Study

See List of Journalism Courses & their Description

Requirements for the Degree Credit Hours
University-wide Requirements varies

Introductory Core

  • JOUR 2103 Writing and Editing Tutorial and Lab
  • JOUR 2302 Ethics of Convergent Media
  • JOUR 2310 Fashion, Media, and Culture
  • JOUR 2312 News Reporting
10

Written Media Skills (one from the following)

  • JOUR 2313 Advanced News Reporting
  • JOUR 3362 Magazine Writing
  • JOUR 3370 Fashion Journalism
  • JOUR 3382 Feature Writing
3

Visual Media Skills

  • JOUR 2304 Basic Audio and Video Production
3

Critical Studies

  • ANTH 2301 Introduction to Cultural Anthropology

  • One from the following
  • ANTH 3310/CFB 3310 Gender and Sex Roles: A CrossCultural Perspective
  • ARHS 1333 Introduction to Visual Culture
  • ARHS 3350 Modern Art and Media Culture, 1789–1870
  • ARHS 3369 Contemporary Art: 1965–Present
  • CCPA 3341/KNW 3341 Ethnicity, Culture, and Gender: Introduction to Critical Studies in Communication
  • JOUR 4360 Women and Minorities in the Media
  • PSYC 3371 Psychology of Women
  • SOCI 3345 Construction of Social Identities in the Media
  • SOCI 3371 Sociology of Gender
  • WGST 2322/CFA 3302 Gender: Images and Perspectives
6

Advanced Core

  • JOUR 3326 Media and the Art of Fashion Design
  • JOUR 3327 Media and the Business of Fashion
    OR
    JOUR 4306 Business and Journalism
6

Capstone

  • JOUR 4398 Digital Journalism
3

Electives

Two additional courses from written media skills, critical studies, or chosen from the following:
  • ADV 1300 Survey of Advertising
  • ADV 1360 Creative Production
  • ARHS 3355 History of Photography II: 1940–Present
  • ARHS 3367 History of Photography I: Origins–1940
  • ASPH 1300 Basics of Photography
  • ASPH 3300 Black-and-White Photography I
  • CCPA 4397 Fashion Media Public Relations
  • Any JOUR course (excluding internships)
6

Minor or Second Major and Free Electives

Hours vary as needed to meet University residency and degree requirements.

 
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Areas of Study

Advertising

Art

Art History

Arts Management and Arts Entrepreneurship

Corporate Communication and Public Affairs

Creative Computation

Dance

Film and Media Arts

Journalism

Mission Statement

Undergraduate Studies

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B.A. in Journalism

William J. O'Neil Program in Business Journalism

Minor in Journalism

B.A. in Fashion Media

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