Arts entrepreneurs create. While creating opportunities, jobs, culture, products and services, they help drive our economy. Meadows Arts Entrepreneurship students are taught to know and grow their audience and customer base and to serve heroically as they create. Whether used to create a for-profit business, a nonprofit or a "business of one," arts entrepreneurship techniques will increase artists’ chances of making a living in the arts.
The Division of Arts Management and Arts Entrepreneurship at SMU seeks to equip its creative students with entrepreneurial skills to amplify their chances of creating sustainable income and to serve as the principal driving force of their own careers throughout their lives.
On their own, neither artistic nor entrepreneurial techniques are enough to sustain a career in the arts. But when both are developed simultaneously, students dramatically increase their chances of developing their professional opportunities and of consistently working through personally meaningful pursuits.