Zannie Giraud Voss Ph.D., Institut d’Administration des Entreprises, Aix-en-Provence) is Chair and Professor of Arts Management and Arts Entrepreneurship in the Meadows School of the Arts and the Cox School of Business at Southern Methodist University, and an Affiliate Professor at the Euromed School of Management in Marseille, France. Prior to joining the SMU faculty, she was a professor in the Department of Theater Studies and an adjunct professor in management in the Fuqua School of Business at Duke University, where she also served as producing director of Theater Previews at Duke, a professional theater company dedicated to the development and co-production of new works.
Zannie has a worked as consultant on projects for the Irvine Foundation, Theatre Development Fund and Theatre Communications Group, co-authoring TCG’s Theatre Facts since 1998. She has published articles examining the strategic factors that influence organizational performance in nonprofit professional theatres in the Journal of Marketing, Journal of Marketing Research, Academy of Management Journal, Organization Science, Journal of Services Marketing, American Theatre, ArtsReach, and International Journal of Arts Management, for which she serves as an associate editor. She served as managing director of PlayMakers Repertory Company, associate manager of the Alley Theatre, assistant director of audience development at the Mark Taper Forum, and as a site visitor and panelist for the National Endowment for the Arts. She has received research funding from the National Science Foundation, the Aspen Institute, the Marketing Science Foundation, the American Marketing Association and the Sheth Foundation.
She is member of the International Association of Arts and Cultural Management (AIMAC), the League of Professional Theatre Women, the Board of Trustees of Big Thought, and the Board of Directors of the Cultural Data Project. She serves as Vice Chair of Programs on the Board of Trustees of TACA and is co-author of the book Outrageous Fortune: The Life and Times of the New American Play, published by Theatre Development Fund.
London, Todd with Ben Pesner and Zannie Giraud Voss (2009), Outrageous Fortune: The Life and Times of the New American Play, New York: Theatre Development Fund, December.
Refereed Journal Publications
Voss, Glenn B. & Zannie Giraud Voss (2008), "Competitive Density and the Customer Acquisition-Retention Trade-Off,” Journal of Marketing, 72 (6), 3-18. Lead article.
d’Astous, A., Z. G. Voss, F. Colbert, A. Carù, M. Caldwell, F. Courvoisier (2008), “Product-Country Images in the Arts: A Multicountry Study,” International Marketing Review, 25 (4), 379-403.
Voss, Glenn B., Deepak Sirdeshmukh, and Zannie G. Voss (2008), “The Effects of Slack Resources and Environmental Threat on Product Exploration and Exploitation,” Academy of Management Journal, 51 (1), 147-164. Featured in “Cut Me Some Slack: To Exploit or Explore Competencies,” The Economist’s Executive Briefing, January 2008, and in “Running Fat,” Utah CEO Magazine, August 2008.
Voss, Zannie G., Daniel M. Cable, and Glenn B. Voss (2006), “Organizational Identity and Firm Perfomance: What Happens When Leaders Disagree About ‘Who We Are’?” Organization Science, 17 (6), 741-755.
Voss, Glenn B., Mitzi M. Montoya-Weiss, and Zannie G. Voss (2006), "Aligning Innovation with Market Characteristics in the Nonprofit Professional Theater Industry," Journal of Marketing Research, 43 (2), 296-302. Featured in “For Love or Money,” Stanford Social Innovation Review, Fall 2006.
Voss, Zannie G. and Véronique Cova (2006), “How Sex Differences in Perceptions Influence Customer Satisfaction: A Study of Theatre Audiences.” Marketing Theory, 6 (2), 201-221.
Voss, Zannie G., Glenn B. Voss, and Christine Moorman (2005), “An Empirical Examination of the Complex Relationships Between Entrepreneurial Orientation and Stakeholder Support,” European Journal of Marketing, 39 (9/10), 1132-1150.
Voss, Glenn B., Daniel M. Cable, and Zannie G. Voss (2000), “Linking Organizational Values to Relationships with External Constituents: A Study of Nonprofit Professional Theatres,” Organization Science, (May/June), 330-347.
Voss, Glenn B. and Zannie G. Voss (2000), “Strategic Orientation and Firm Performance in an Artistic Environment,” Journal of Marketing, 64 (January), 67-83.
Voss, Zannie G. and Glenn B. Voss (2000), “Exploring the Impact of Organizational Values and Strategic Orientation on Performance in the Nonprofit Professional Theatre Industry,” International Journal of Arts Management, 3 (1), 62-76.
Voss, Glenn B. and Zannie G. Voss (1997), “Implementing a Relationship Marketing Program: A Case Study and Managerial Implications,” Journal of Services Marketing, 11 (4), 278-298.
Recent Professional Publications
Voss, Zannie Giraud and Glenn B. Voss, with Christopher Shuff and Ilana Rose (2010), “Theatre Facts 2009: A Report on Practices and Performances in the American Nonprofit Theatre," New York: Theatre Communications Group. Report findings published in additional articles online by BroadwayWorld (8/4/10), TheAndyGram (8/4/10).
Voss, Zannie Giraud and Glenn B. Voss, with Christopher Shuff and Ilana Rose (2009), “Taking Your Fiscal Pulse—August 2009: A Report on the Fiscal Health of the National Not-for-Profit Theatre,” New York: Theatre Communications Group, October. Report findings featured in “Agility Under Pressure,” by Sarah Hart, American Theatre, November 2009, 32-38.
Voss, Zannie Giraud and Glenn B. Voss, with Christopher Shuff and Ilana Rose (2009), “Taking Your Fiscal Pulse—August 2009: A Report on the Fiscal Health of the San Francisco Bay Area Not-for-Profit Theatre Community,” New York: Theatre Communications Group, October. Report findings presented to Theatre Bay Area membership, October 2009.
Voss, Zannie Giraud and Glenn B. Voss, with Christopher Shuff and Ilana Rose (2009), “Theatre Facts 2008: A Report on Practices and Performances in the American Nonprofit Theatre," New York: Theatre Communications Group. Report findings featured in “Special Report: Theatre Facts 2008,” by Sarah Hart, American Theatre, November 2009. Report findings published in additional articles online by StarkSilverCreek (8/20/09), BNet (10/09), Chicago Reader (7/31/09), Theatre Bay Area (8/11/09). Report findings incorporated into the 2009 Statistical Abstract of the United States published by the U.S. Department of Commerce.