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TAI Assistant Professor Dr. Muralidharan Shares Research

TAI Assistant Professor Dr. Muralidharan Shares Research

On Wednesday, December 10, Dr. Sidharth (Sid) Muralidharan, Assistant Professor of Advertising in TAI, shared his research titled “Are we a product of our environment? Exploring culturally congruent green advertising appeals, novelty, and environmental concern in India and the United States.” Faculty and … Continue reading

TAI at SMU’s Homecoming!

TAI at SMU’s Homecoming!

TAI Celebrates SMU’s 2014 Homecoming Weekend Students and faculty from TAI’s MA in Advertising program celebrated SMU Homecoming by attending the annual parade on Bishop Boulevard. Afterwards they enjoyed free food and entertainment provided by the Meadows School of the Arts!  

Former Television Host, Mark Bunting, Teaching Technology Marketing Class at Temerlin Advertising Institute

Former Television Host, Mark Bunting, Teaching Technology Marketing Class at Temerlin Advertising Institute

SPRING 2015 – ADV 5302: Technology Marketing and Advertising  The Course: Taking cue from Inside the Actors Studio, this weekly 3-hour class will include guest speakers from some of the industry’s biggest names. We will explore a myriad of topics involving the marketing and … Continue reading

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