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TAI Hosts Visiting Scholar Dr. C.W. Park for Lecture on Brand Attachment

TAI Hosts Visiting Scholar Dr. C.W. Park for Lecture on Brand Attachment

Monday March 20, the Temerlin Advertising Institute hosted a lecture by Visiting Scholar Dr. C. W Park, marketing professor at University of Southern California. Dr. Park discussed his research, “Brand Attachment: Theory and Practice,” with many SMU students and faculty … Continue reading

TAI Student Eric Sedeno Shares Experience Interning with Photomadic

TAI Student Eric Sedeno Shares Experience Interning with Photomadic

Many students have a specific idea in their head about what type of company they want to work for. Usually this is a well-known, popular company that students idolize. However, these students often don’t realize that smaller, less well-known companies … Continue reading

TAI Students Lindsey McCurdy & Bari Kesner Share Experience Being Student Athletes

TAI Students Lindsey McCurdy & Bari Kesner Share Experience Being Student Athletes

Being a student athlete is tough at any level, but it only gets more difficult as the skill level progresses. College athletes face an extraordinary amount of stress during their years as a student athlete. Between practices, games and competitions, … Continue reading

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