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2015 Morris Hite Memorial Scholarship Awarded to TAI Student Sue Hyun Han

2015 Morris Hite Memorial Scholarship Awarded to TAI Student Sue Hyun Han

On January 13, the American Advertising Federation of Dallas awarded the Morris Hite Memorial Scholarship to two deserving students at their monthly luncheon. The Morris Hite Memorial Scholarship presented by Tracy Locke is designed to recognize, promote and encourage academically … Continue reading

2015 ExxonMobil Lecture Announced – David Salyers, VP Marketing, Chick-fil-A

2015 ExxonMobil Lecture Announced – David Salyers, VP Marketing, Chick-fil-A

David Salyers, Vice President of Marketing at Chick-fil-A will discuss the connection between relationships and ROI for marketers.   Expand your marketing know-how and share some brain food. Insights from the man who helped build Chick-fil-A into the marketing powerhouse it … Continue reading

TAI Assistant Professor Dr. Muralidharan Shares Research

TAI Assistant Professor Dr. Muralidharan Shares Research

On Wednesday, December 10, Dr. Sidharth (Sid) Muralidharan, Assistant Professor of Advertising in TAI, shared his research titled “Are we a product of our environment? Exploring culturally congruent green advertising appeals, novelty, and environmental concern in India and the United States.” Faculty and … Continue reading

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