Sidharth Muralidharan is an assistant professor in the Temerlin Advertising Institute at Southern Methodist University. He has briefly worked as a junior account executive for Zehnder Communications, New Orleans. His research interests include international and green advertising with an emphasis on rural and urban Indian markets. He has presented his research in national and regional conferences and is a member of the Association for Education in Journalism and Mass Communication (AEJMC) and the American Academy of Advertising (AAA).
Ph.D. (2012), Mass Communication, The University of Southern Mississippi, MS.
M.S. (2008), Communication, University of Louisiana at Lafayette, LA.
B.E. (2004), Information Technology, Bharathiar University, India.
Survey of Advertising.
Narro, A. & Muralidharan, S. (2011). Local publishers have been ignored: An examination of publisher influence on content. Louisiana Communication Journal, 13, 29-48.
Muralidharan, S., Dillistone, K., & Shin, J. H. (2011). The Gulf Coast oil spill: Extending the theory of image restoration discourse to the realm of social media and beyond petroleum. Public Relations Review, 37(3), 226-232.
Muralidharan, S., Rasmussen, L., Patterson, D., & Shin, J. H. (2011). Hope for Haiti: An analysis of Facebook and Twitter usage during the earthquake relief efforts. Public Relations Review, 37(2), 175-177.
Recipient of the 2010-2011 departmental ‘Top Graduate Student’ award (The University of Southern Mississippi, MS).
Recipient of the 2010-2011 Dr. Robert Gene Wiggins Fellowship (The University of Southern Mississippi, MS).
Awarded the departmental ‘Outstanding Graduate Student’ in 2008 (University of Louisiana at Lafayette, LA).