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Steve Edwards

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Steve Edwards

Steve Edwards

Director of the Temerlin Advertising Institute and Professor

A noted scholar on persuasive communication in new media environments, Steve Edwards conducts research exploring feelings of intrusiveness and reactions of consumers to 3D interactive experiences online. Other research interests explore product placements, motivations for using the Internet, and advertising in textbooks. Edwards advocates for the profession of advertising and highlights socially responsible advertising on his website, advirtues.com. Along with foundation courses in consumer behavior and research methods, Edwards teaches evolving courses on customer engagement, social media marketing and interactive advertising.

Edwards serves as Director of the Temerlin Advertising Institute at SMU and is editor of the Journal of Interactive Advertising. He sits on the editorial review boards for the Journal of Advertising, International Journal of Advertising, Journal of Current Issues & Research in Advertising, and the Journal of Marketing Communications.

His most recent journal articles examine the impact of attitude accessibility on virtual product experiences, published in the International Journal of Advertising, and responses to cause-related marketing in India and the USA, published in the Journal of Business Research. Other recent articles have examined the impact of negative information on the effectiveness of celebrity endorsers in the Journal of Promotion Management; media use patterns in China, Taiwan and the USA in the Journal of Global Marketing; and product placements in television in the Journal of Advertising.

Technology-related articles have examined:

  • Psychological reactance in response to pop-up ads in the Journal of Advertising
  • Internet adoption in the United States and Japan in the Journal of Advertising Research
  • Teens’ use of the Internet and traditional media in the Journal of Advertising Research
  • The use of URLs in television advertising in the Journal of Current Issues & Research in Advertising
  • The novelty of 3D product presentations online in the Journal of Interactive Advertising
  • Using role-taking to enhance online experiences in the Journal of Current Issues & Research in Advertising
  • The impact of computers on creativity in the Creativity Research Journal
  • Edwards’ research has been supported by the Media Research Club of Chicago, Freeload Press in Houston, Michigan State University, Nanyang Technological University in Singapore, Southern Methodist University, and the American Academy of Advertising. 

Prior to positions in academia, Edwards worked as a marketing research analyst at the Press Enterprise newspaper in Southern California.

Education

Ph.D. Advertising, University of Texas at Austin; minor areas in marketing, research methods, and statistics
M.A. Interdisciplinary Studies: Marketing and Psychology, California State University-San Bernardino
B.A. Psychology, California State University-San Bernardino

Research

Persuasion in new media, consumer engagement, advertising as a profession, socially responsible advertising

Professional Experience

Southern Methodist University Temerlin Advertising Institute
Associate Professor - August 2007 to present

Michigan State University Department of Advertising, Public Relations, and Retailing
Associate Professor, July 2004 to August 2007
Assistant Professor, January 1999 to July 2004

Nanyang Technological University School of Communications and Information
Senior Fellow, July 2005 to December 2005

University of Texas at Austin College of Communication
Research Assistant, August 1996 to December 1998

University of Texas at Austin Department of Advertising
Instructor, August 1997 to December 1997
Teaching Assistant, August 1995 to August 1996

California State University San Bernardino Department of Psychology
Teaching Assistant, August 1993 to June 1994
Research Assistant, January 1993 to October 1994

Teaching

Social Media Marketing, Persuasion Theories, Research Methods, Consumer Engagement Strategies, Advertising Campaigns, and Interactive Advertising

Publications

  1. Lee, Ki-Young, Hairong Li, and Steven M. Edwards (2012), “Psychological Processes of Virtual Experience: The Role of Attitude Accessibility and Attitude Confidence,” International Journal of Advertising, 31(2), 377-396.
  2. La Ferle, Carrie, Gayatri Kuber and Steven M. Edwards (2011), “Factors Impacting Responses to Cause-related Marketing in India & the U.S.A.: Novelty, Altruistic Motives and Company Origin,” Journal of Business Research, in press.
  3. La Ferle, Carrie, and Steven M. Edwards (2010), “Shifting Media Uses and Gratifications among Singaporean Teens & University Students: A Future Ripe for Mobile Applications,” Communicative Business Journal, 2(July-Dec.), 33-57.
  4. Edwards, Steven M., Jin Kyun Lee and Carrie La Ferle (2009), “Does Place Matter When Shopping Online? Perceptions of Similarity and Familiarity as Indicators of Psychological Distance,” Journal of Interactive Advertising,10(1), http://jiad.org/article123.
  5. Edwards, Steven M. and Carrie La Ferle (2009), “Does Gender Impact the Perception of Negative Information Related to Celebrity Endorsements?” Journal of Promotion Management, 15, 23-36.
  6. La Ferle, Carrie, Steven M. Edwards and Wei-Na Lee (2008), “Culture, Attitudes Toward Advertising and Media Patterns in China, Taiwan and the USA: The Balance of Standardization and Localization,” Journal of Global Marketing, 21(3), 191-205.
  7. Edwards, Steven M. (2007), “Motivations for Using the Internet and Its Implications for Internet Advertising,” in David W. Schumann and Esther Thorson (eds.), Internet Advertising: Theory and Research, 2nd Edition, 91-120.
  8. La Ferle, Carrie and Steven M. Edwards (2006), “Product Placement: How Brands Appear on Television,” Journal of Advertising, 35(4), 65-86.
  9. Lee, Eun Sun, Spencer F. Tinkham, and Steven. M. Edwards (2005), “The Effect of Multidimensional Attitudinal Structure on Global Attitude toward the Advertisement and Purchase Intention: Utilitarian, Hedonic, and Interestingness Dimensions,” Proceedings of the American Academy of Advertising, 58-66.
  10. Edwards, Steven, Hairong Li and Joo-Hyun Lee (2004), “Forced Exposure and Psychological Reactance: Antecedents and Consequences of the Perceived Intrusiveness of Pop-Up Ads,” in Marla R. Stafford and Ronald J. Faber (eds.), Advertising, Promotion, and New Media, 215-236.
  11. Fico, Fred, John Richardson and Steven M. Edwards (2004), “The Hostile Media Phenomenon: Examining the Impact of Presentation Order on Perceptions of Story Credibility,” Mass Communication & Society, 7(3), 301-318.
  12. La Ferle, Carrie and Steven M. Edwards (2004), “Life Transitions Create Opportunities for Advertisers,” Proceedings of the American Academy of Advertising, 162-169.
  13. Edwards, Steven M. and Carrie La Ferle (2003), “Consumer Role-taking: Enhancing the Online Experience,” Journal of Current Issues and Research in Advertising, 25(2), 45-56.
  14. Edwards, Steven M. and Carrie La Ferle (2003), “Trends of the American Academy of Advertising Conference Proceedings: 1983-2002,” Proceedings of the American Academy of Advertising, 210-220.
  15. Gangadharbatla, Harshavardhan, Hairong Li and Steven M. Edwards (2003), “Incentive Options for Effective Web-Based Data Collection: A Conjoint Analysis” Proceedings of the American Academy of Advertising, 229-238.
  16. Edwards, Steven, Hairong Li and Joo-Hyun Lee (2002), “Forced Exposure and Psychological Reactance: The Perceived Intrusiveness of Rich Media Pop-Up Ads,” Journal of Advertising, 31(3), 95-107.
  17. La Ferle, Carrie, Steven M. Edwards, and Yutaka Mizuno (2002), “Internet Adoption in the United States and Japan: Cultural Considerations,” Journal of Advertising Research, 42(2), 65-79.
  18. Li, Hairong, Steven M. Edwards, and Joo-Hyun Lee (2002), “Measuring the Intrusiveness of Online Advertising: Scale Development and Validation,” Journal of Advertising, 31(2) 38-47.
  19. Edwards, Steven M. (2002), “Specialization in an Advertising Curriculum,” Journal of Advertising Education, 6(1), 6-10.
  20. Ahn, Euijin and Steven M. Edwards (2002), “The Value of Time and Banner Ad Click-through,” presented at the conference of the International Communication Association.
  21. Edwards, Steven M. and Harshavardhan Gangadharbatla (2001), “The Novelty of 3D Product Presentations Online,” Journal of Interactive Advertising, 2(1).
  22. Edwards, Steven M. (2001), “The Technology Paradox: Efficiency Versus Creativity,” Creativity Research Journal, 13(2), 221-228.
  23. La Ferle, Carrie, Hairong Li and Steven M. Edwards (2001), “An Overview of Teenagers & Television Advertising in the United States,” The Gazette: The International Journal for Communication Studies, 63(1), 7-24.
  24. Edwards, Steven M. and Harshavardhan Gangadharbatla (2001), “The Effect of Novelty on 3D Product Presentations Online,” proceedings of the Network Minds: Experiential 3D E-Commerce, Michigan State University, September 27-29, 2001.
  25. Edwards, Steven M. and Carrie La Ferle (2000), “Cross Media Promotion of the Internet in Television Commercials,” Journal of Current Issues and Research in Advertising, 22(1), 1-12.
  26. La Ferle, Carrie, Steven M. Edwards and Wei-Na Lee (2000), “Teens’ Use of Traditional Media and the Internet,” Journal of Advertising Research, 40(3), 55-65.
  27. La Ferle, Carrie and Steven M. Edwards (2000), “Understanding the Relationship Between Empathy and Emotion,” Society for Consumer Psychology,77-83.
  28. Stout, Patricia A., Steven M. Edwards and Karen Whitehill-King (1999), “The Effect of Threat Appeals in Anti-Drinking and Driving PSA’s: A Test of Protection Motivation Theory,” Proceedings of the American Academy of Advertising, 62-69.
  29. Bartholomew, John B., Steven M. Edwards, Britton W. Brewer, Judy L. Van Raalte, and Darwyn E. Linder (1998), “The Sports Inventory for Pain: A Confirmatory Factor Analysis,” Research Quarterly for Exercise and Sport, 69(1), 24-29.
  30. Stout, Patricia A., Steven M. Edwards and Pamela Rivero (1998), “Beyond Fear: Other Emotional Responses to Threatening Advertising Messages,” Proceedings of the American Academy of Advertising, 68-76.
  31. Rivero, Pamela R., Patricia A. Stout and Steven M. Edwards (1998), “Sex Differences and Affect Intensity in Advertising,” Society for Consumer Psychology, 33-43.

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