Leadership at the Brierley Insitute

Led by Academic Director Venky Shankar and Managing Director Brad Harraman, the Brierley Institute brings together academic expertise and industry insight to advance the study and practice of customer engagement.

Together, they guide the Institute’s research, experiential learning and corporate partnerships, creating opportunities for students, faculty and business leaders to explore how meaningful customer relationships drive loyalty, behavior and long-term value.

Institute Leadership

Professor Venky Shankar
Academic Director: Brierley Institute for Customer Engagement | Department Chair, Marketing | Endowed Professor
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Brad Harraman
Director: Brierley Institute for Customer Engagement
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Jill McGinness
Administrative Assistant
214-768-2513
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