SMU Cox Professor Recognized Among the World's Leading Marketing Researchers
Dr. Shankar is recognized for the 8th consecutive year by Stanford & Elsevier on the list of the world's top 2% marketing scientist.
For the eighth consecutive year, Venky Shankar, Harold M. Brierley Endowed Professor, academic director of the Brierley Institute for Customer Engagement and chair of the Marketing Department at SMU Cox, has earned a place on the prestigious Stanford-Elsevier list of the world's top 2% of scientists.
Shankar has received this distinction every year since the list's inception in 2019, reflecting the sustained influence of his research and contributions to the field of marketing.
Shankar's research examines how artificial intelligence and emerging technologies are transforming decision-making for businesses and consumers, with a particular emphasis on translating academic insights into practical business applications. His work reflects the SMU Cox commitment to research that advances knowledge while addressing the challenges facing today's business leaders.
Compiled by Stanford University and Elsevier, the annual ranking recognizes researchers worldwide whose scholarly contributions have demonstrated significant influence and impact, underscoring the value of research that bridges academic discovery and real-world business practice.
