Strategy, Entrepreneurship & Business Economics

Strategy at the Cox School focuses on what drives the cash flows of businesses.

The Strategy and Entrepreneurship department focuses on technology, the product, and the business overall, based on cutting edge research. We offer in-depth, topic-driven courses for budding undergraduate and graduate students alike. Innovation drives the department and its centers.



Program Spotlight

SMU Cox MBA Concentrations - Strategy and Entrepreneurship

Concentrations & Programs

Concentration in Strategy

Blockchain Entrepreneurship Program

Affiliated Centers

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Caruth Institute For Entrepreneurship

Since its founding more than three decades ago, the Caruth Institute has continuously developed innovative courses and programs to help individuals keep pace with the dynamic, rapidly changing field of entrepreneurship. The Institute currently offers more than 18 custom-designed courses to give students the skills and knowledge necessary to launch and manage successful entrepreneurial ventures.

See what's happening at the Caruth Institute

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Hart Institute Of Technology, Innovation, And Entrepreneurship

Given generously by the Hart family, this Institute will serve the Cox School community as a bedrock of innovation. The Institute will nurture students who have a curiosity to make an impact in the world, guiding them through the process: starting with a seed of an idea all the way to launch.

See what's happening at HI-TIE

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Spears Institute for Entrepreneurial Leadership

The William S. Spears Institute for Entrepreneurial Leadership enhances the business ventures of SMU students and faculty and the wider region, supports the academic and professional pursuits of students and faculty, and brings to North Texas Expertise in the areas critical to the growth and development of the Dallas business community.

See what's happening at Spears

Recent Research Insights

Through their research, Cox professors transcend media headlines to show the world what is really going on. They focus on major issues of global strategy, technology, acquisitions, and growth of firms, giving students front row seats to the latest theories and insights in the field.

See Cox Strategy Faculty Publications on SSRN:



Featured Faculty

Gordon Walker

Gordon Walker

Bobby B. Lyle Professor of Entrepreneurship

Strategy and Entrepreneurship Department Chair

With an academic track record that spans MIT, the Wharton School and Yale, Dr. Walker's teaching has been recognized by both Business Week and SMU. Global companies tap his expertise as a business strategist and consultant. He is the author of many journal articles and the book, Modern Competitive Strategy.

Simon Mak

Simon Mak

Professor of Practice

Hailed as a visionary and "startup evangelist" by the Dallas business community, Dr. Mak brings Silicon Valley expertise to Cox classrooms. He's the recipient of a Cox Teaching Innovation Award and heads the department's Blockchain Entrepreneurship program. Dr. Mak also leads overseas tours in which students investigate the entrepreneurial ecosystem.

Wendy Bradley

Wendy Bradley

Assistant Professor

Dr. Bradley studies how technological disruption affects strategies for protecting and commercializing innovation in the digital economy. Her work is motivated by her previous experience as a financial consultant for litigation and transactional law firms in the U.S. and abroad. She researches technological innovation, strategic management and entrepreneurship.