Ivan Lapuka

headshot of Ivan Lapuka

Full-Time Faculty

Clinical Professor

Marketing

Education

PhD, Business Administration, University of South Florida

Biography

Ivan Lapuka is a clinical professor of marketing at the SMU Cox School of Business. He previously served as a senior lecturer in marketing at Washington University in St. Louis. His professional experience includes five years of consulting in business-to-business and business-to-consumer marketing strategy, with projects for banks, automotive dealerships and fast-moving consumer goods companies.

Lapuka’s background also includes work as a translator and interpreter supporting the United Nations Development Programme and the Joint United Nations Programme on HIV/AIDS. He studied in Belarus and the United States, earning a specialist’s degree in translation and interpreting from Minsk State Linguistic University, a bachelor’s degree in business administration, summa cum laude, from Southwestern Oklahoma State University, an MBA from Eastern New Mexico University and a doctorate in business administration from the University of South Florida.

Academic & Industry Highlights:

  • Former senior lecturer in marketing, Washington University in St. Louis
  • Five years of consulting experience in B2B and B2C marketing strategy
  • Doctorate in business administration, University of South Florida
  • MBA, Eastern New Mexico University
  • Bachelor’s degree in business administration, summa cum laude, Southwestern Oklahoma State University
  • Specialist’s degree in translation and interpreting, Minsk State Linguistic University

Teaching

  •  B2B and B2C marketing strategy
  • Marketing in banking, automotive retail and consumer goods
 

Research