Barry O'Brien

Barry O’Brien combines executive experience in marketing, operations and business transformation with graduate-level teaching in operations and project management. His academic work includes developing online MBA courses and supporting faculty in the use of online teaching methods and tools.

O’Brien has taught in the online MBA programs at the University of North Carolina’s Kenan-Flagler Business School, Seton Hall University and Queens University of Charlotte. His courses address capacity planning, inventory, quality, supply chain management and the management of complex projects. At SMU Cox, he teaches Digital Marketing Foundations.

His professional background includes leading Capgemini’s Commercial Excellence practice, serving as a managing director at KPMG and holding director positions at Philip Morris USA. Across these roles, he worked on marketing strategy, customer relationship management, analytics, process improvement and organizational change.

O’Brien earned an MBA in finance from Seton Hall University and a bachelor’s degree in operations research from Columbia University. He also completed the Executive Program at the University of Virginia’s Darden School of Business.

Academic & Industry Highlights:

• Online MBA teaching experience, UNC Kenan-Flagler, Seton Hall University and Queens University of Charlotte
• Teaching assistant experience in digital marketing, SMU Cox
• Commercial Excellence practice leadership, Capgemini
• Former managing director, KPMG
• MBA in finance, Seton Hall University
• Bachelor’s degree in operations research, Columbia University
• Executive Program certificate, University of Virginia Darden School of Business