Joonwook Park

Visiting Assistant Professor

PHD, Marketing, Penn State University
MBA, Marketing, Korea University
BA, Business Administration, Korea University
PHD, Marketing. Penn State University
MS, Marketing Research, University of Wisconsin-Madison
MS, Marketing, University of Wisconsin-Madison
MBA, Marketing, Korea University
BA, Business Administration, Korea University

Marketing

  • Teaching

    MAST 6201 Managerial Statistics

  • Research

    Multidimensional Scaling
    Market Segmentation
    Market Structure
    Consumer Preference Heterogeneity
    Consumer Purchase Behavior
    Bayesian Applications
    Research Methods