Joonwook Park
Visiting Assistant Professor
PHD, Marketing, Penn State University
MBA, Marketing, Korea University
BA, Business Administration, Korea University
PHD, Marketing. Penn State University
MS, Marketing Research, University of Wisconsin-Madison
MS, Marketing, University of Wisconsin-Madison
MBA, Marketing, Korea University
BA, Business Administration, Korea University
Marketing
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Office
Fincher 303
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Email
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Phone
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Bio
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Teaching
MAST 6201 Managerial Statistics -
Research
Multidimensional Scaling
Market Segmentation
Market Structure
Consumer Preference Heterogeneity
Consumer Purchase Behavior
Bayesian Applications
Research Methods