Marketing

MKTG @ Cox

The business of marketing is exploding, and Cox is at the forefront. Home of the first academic institute devoted to the study of customer engagement and loyalty, as well as a Center of Excellence for the study of consumer behavior, the department offers powerful programs that emphasize the art and science of marketing. We prepare students at every level to conduct meaningful research in a highly data-driven real world. Our tagline: Managerially focused and empirically driven.

MBA Concentrations in Marketing

 

"Marketing is a career where the right brain meets the left brain."

 


Professor Raj Sethuraman  Chair of Marketing