Marketing

The business of marketing is exploding, and Cox is at the forefront.

Home of the first academic institute devoted to the study of customer engagement and loyalty, as well as a center of excellence that studies consumer shopping behavior, the department offers powerful programs that emphasize the art and science of marketing. We prepare students at every level to conduct meaningful research in an increasingly data-driven world. Our tagline: managerially focused and empirically driven.


Degrees and Programs

Bachelor of Business Administration Concentration in Marketing

Master of Business Administration with a Concentration or Minor in Marketing

Master of Science in Business Analytics

Master of Science in AI for Business

Affiliated Research Centers

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    The Brierley Institute For Customer Engagement

    The Institute brings together students, professors and practitioners to investigate how consumers engage with brands: What drives customer loyalty and value? Through innovative learning experiences, students gain practical tools to flourish in the marketing field.

    Learn more about the Brierley Institute

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    The JCPenney Center For Retail Excellence

    How do shoppers spend their money? Why are they loyal to certain retailers—and what causes them to switch? At the JCPenney Center, faculty and students focus on these questions and analyze how retailers' activities drive and are driven by consumer behavior. An engaging speaker series with industry presentations and networking opportunities dovetails with classwork to help prepare students for careers in the rapidly-changing retail sector. Learn more about the JCPenney Center

    Learn more about the JCPenney Center

Meet our featured faculty

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Edward Fox

Marilyn and Leo Corrigan Professor of Marketing 

West Point to Wharton, crunching relevant retail numbers and researching buyer behavior, Dr. Fox is also on the cutting edge of tech-assisted teaching.


See Fox's full bio
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Matthew Fisher

Assistant Professor of Marketing

Matthew teaches Consumer Behavior both at the undergraduate and graduate level. He has multiple advanced degrees in Psychology from Yale. He continues to publish research around consumer judgement and effects.

See Fisher's full bio
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Venky Shankar

Professor
Harold M. Brierley Endowed Professor
Academic Director, Brierley Institute for Customer Engagement
Department Chair

Venkatesh (Venky) Shankar is a marketing professor and academic leader at SMU Cox, specializing in AI, digital marketing, and strategy. He is widely recognized for his influential research, numerous top honors, and global impact in marketing scholarship and practice.

See Shankar's full bio