Edward Fox

The W.R. And Judy Howell Director of The JCPenney Center for Retail Excellence
Marilyn R. and Leo F. Corrigan, Jr. Endowed Professorship

PhD, Marketing, University of Pennsylvania - Wharton School, 1999


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  • Bio

    Edward J. Fox is Corrigan Research Professor, Professor of Marketing, and W.R. & Judy Howell Director of the JCPenney Center for Retail Excellence at Southern Methodist University's Cox School of Business. His research focuses on retail management and shopping behavior. Professor Fox earned PhD and MA degrees from the Wharton School at the University of Pennsylvania, MBA and MS degrees from Northwestern University, and a BS degree from the United States Military Academy at West Point.

    Professor Fox's articles have appeared in top academic journals including the Journal of Marketing, Journal of Marketing Research, Marketing Science, Management Science, Operations Research, Journal of Business, and Journal of Retailing, as well as in the trade press. His observations about marketing and retailing have been carried in the New York Times, Bloomberg Business Week, Wall Street Journal, USA Today, Fox News, Newsweek Japan, Fast Company magazine, the Diane Rehm Show, NPR Marketplace, the Christian Science Monitor, and Women's Wear Daily, among others. He has also consulted with a number of companies about retail management and marketing.

    Before coming to the SMU Cox School, Professor Fox was research director of the Center for Retail Management and adjunct assistant professor of marketing at the J.L. Kellogg School of Management at Northwestern University. He worked extensively with a leading grocery retailer and a consortium of packaged goods manufacturers to re-engineer "category management," a market-driven approach to packaged goods retailing. Professor Fox also co-wrote the "Category Management Implementation Guide Series," a set of practical guides to category management implementation.
  • Teaching

    MAST 6478 Data Analytics
    MKTG 6201 Marketing Management
    MKTG 6284 Retailing Analytics
    MAST 6474 Introduction to Data Analysis
    MAST 6201 Managerial Statistics

    Professor Fox's teaching interest is in using data to make managerial decisions, in particular retailing-related decisions. Relevant data may come from secondary sources, surveys or designed experiments.

  • Research

    Retail management, including assortment, pricing, promotion, and store location decisions
    Consumer shopping behavior and shopper loyalty

    Professor Fox's main research interests involve the modeling of phenomena important to retail decision-makers, including the shopping behaviors of their customers. His approach to the modeling of shopping behaviors builds on economic foundations while accommodating the complexities of real-world data.

  • Select Publications

    Dishkova, Hristina, Edward J. Fox and John H. Semple, “Testing a Theory of Shopping and Consumption: Are Multi-Product Choices Rational?" to Fox, Edward J., Hristina Pulgar and John H. Semple, “Diversification in Multi-Product Choices: Bias or Rational Utility Maximization.” 

    Briesch, Richard A., William R. Dillon and Edward J. Fox (2013), "Category Positioning and Store Choice: The Role of Destination Categories." Marketing Science, 32 (3), 488-509.

    Fox, Edward J., Laura E. Norman and John H. Semple (2018), "Choosing an n-Pack of Substitutable Products." Management Science, 64 (5), 1975-2471.

    Fox, Edward J. (2018), "Choosing to Choose: The Dynamics of Shopping and Consumption," in Handbook of Research on Retailing, Gielens, Katrijn and Els Gijsbrechts eds., Elgar Publishing.

    Fox, Edward J., William R. Dillon and John H. Semple, "A Model of Multi-Store Shoppers' Buying Decisions."

    Fox, Edward J., and John H. Semple, "A General Approximation for the Distribution of Count Data with Applications to Inventory Modeling."

    Dinesh K. Gauri, Rupinder P. Jindal, Brian Ratchford, Edward Fox, Amit Bhatnagar, Aashish Pandey, Jonathan R. Navallo, John Fogarty, Stephen Carr and Aric Howerton, “Evolution of Retail Formats: Past, Present, and Future.” Journal of Retailing, 97 (1), 42-61.