Professors Institute 2020 Highlights

See highlights from a few of our executive guest speakers at the 2020 Professors Institute.

See highlights from a few of our executive guest speakers at the 2020 Professors Institute.

Professors Institute 2020 - Brock Bayles

Brock Bayles, Vice President, MFS Product, Marketing & Client Relations at Toyota, spoke with attendees about the recently-announced Woven City, a prototype coming to Japan. Bayles also discussed the effectiveness of incentives and how Toyota evaluates them as part of an overall engagement strategy.

Professor Institutes 2020 - Sharif Mityas

Chief Experience Officer of TGI Fridays Sherif Mityas discussed the use of AI to serve customers the right personalized, relevant offer at the right time of day – and to always make it a fun experience. TGI Fridays utilizes an AI mixologist to create one-of-a-kind drinks, leveraging technology to create an elevated experience.