Joe Phua

Joe Phua
Professor and Endowed Distinguished Chair, Temerlin Advertising Institute
jphua@smu.edu
214-768-6133

About

Dr. Joe Phua is a Professor and the Endowed Distinguished Chair of the Temerlin Advertising Institute at SMU. He earned his Ph.D. in 2011 from the Annenberg School for Communication at the University of Southern California (USC). Dr. Phua’s research examines the uses and effects of emerging communication technologies on advertising and branding outcomes, as well as in health communication and sports marketing contexts. His award-winning research has been funded by external sources, including the United States Department of Agriculture (USDA), and featured in major media outlets such as National Public Radio (NPR), ABC News, Men’s Health, and Newsweek.