Wayne Taylor

Assistant Professor

PhD, University of California, Los Angeles

Marketing

View CV

  • Bio

    Wayne Taylor is an assistant professor of marketing at the Cox School of Business. His research focuses on modeling behavior using large customer databases.

    Wayne earned his PhD from the Anderson School of Management at the University of California, Los Angeles. He holds a Bachelor of Science degree in Hotel Administration from Cornell University. Before entering academia, he was a senior manager of marketing analytics for Las Vegas Sands. He has also worked in revenue management for the Taj Mahal Casino Resort and for Marriott International.

  • Teaching

    MNGT 6003 Business Presentation Techniques
    MKTG 6279 Multivariate Analysis for Marketing

  • Research

    Bayesian Methods
    Loyalty Programs
    Database Marketing