Milica Mormann

Assistant Professor

Postdoc, Caltech
PhD, Florida Atlantic University


  • Bio

    Milica Mormann joins Cox following appointments at the University of Miami, Stanford University and Caltech. Her research examines consumer behavior and decision-making, with a focus on the visual and attentional processes that drive consumer behavior, and has appeared in several leading academic journals, including the Journal of Consumer Research, Journal of Consumer Psychology and Proceedings of the National Academy of Sciences. Her scholarly work has been featured in the Wall Street Journal, CNN’s iReport and Time. Dr. Mormann has consulted with Allianz Behavioral Finance Group and the Miami Science Museum, among others.
  • Teaching

    Managerial Decision Making
    Judgment and Decision Making
    Marketing Foundations
    Consumer Behavior
    Integrated Marketing Communications
  • Select Publications

    Plassmann H & Mormann M (2017). An Interdisciplinary Lens on Consciousness. Invited comment, Journal of Consumer Research, 44(2) 258-65.

    Towal B, Mormann M & Koch C (2013). Simultaneous Modeling of Visual Saliency and Value Computation Improves Prediction of Economic Choice. Proceedings of the National Academy of Sciences, 110(40).

    Mormann M, Navalpakkam V, Koch C & Rangel A (2012). Relative Visual Saliency Differences Induce Sizable Bias in Consumer Choice. Journal of Consumer Psychology, 22, 67-74.