Bachelor of Business Administration

  • Hands-On Learning

    At SMU Cox, we believe you'll be best prepared to capitalize on your education if it combines rigorous classroom learning with the kinds of experiences that let you test what you've learned and approach job interviews with the confidence that gives you an edge. Whether you’re analyzing a stock portfolio or pitching a startup, you’ll turn classroom knowledge into real world action. With your campus as your laboratory and Dallas as your proving ground, you'll have opportunities to pursue research and service, as well as internships in job-friendly Dallas. Plenty of Cox BBA alumni turned intern opportunities into employment offers on graduating.

  • Case Studies & Practicums

    What makes business tick? Delve into the details with industry case studies and hands-on practicums that equip you with employers' most sought-after skills.

  • Highlight: Create a Real World Marketing Plan for Fox Sports

    Allie Colbert, BBA ’17, parlayed her passion for strategic marketing into a win for Fox Sports Southwest. The Dallas native teamed up with four other SMU Cox BBA students to take on a challenge from the network: Develop a comprehensive marketing campaign for coverage of the Dallas Stars hockey team. Allie and team pitched their proposal to Fox senior executives, who crowned them winners of the annual competition.

    “This project allowed me to apply everything I learned from my marketing classes and internships,” Allie says. “I feel even more confident that I can tackle whatever my career throws my way.”

    See more about Fox Sports

  • Study and Work Abroad

    In business, a global perspective isn’t optional — it’s essential. SMU opens the door to the wide world with study abroad programs in more than 150 countries. From faculty-led courses at Oxford University, to immersive programs in China, Bali and beyond, Cox gives your business education an international edge.

    See SMU abroad options

  • Global Business

    We live in a rapidly globalizing world. Whatever opportunities you follow post-graduation, you'll need to understand how the rest of the world works. You'll have plenty of opportunities to build global experience at Cox — your way.

    • Soak up a full slate of lectures, seminars and symposia that deliver a global perspective.
    • Conduct independent overseas research on a Richter Fellowship.
    • Get on the fast track to business capitals around the globe with a summer internship in London, Sydney or Dublin.
    • Take your can-do spirit on the road with an immersive study abroad program.
    • Bolster your BBA coursework with a double major in international studies.
    • Add a minor in Spanish, Mandarin, French or any of the 11 languages offered at SMU.

    With cosmopolitan Dallas as your launchpad, Cox is where you’ll become a global citizen.

  • Engaged Learning

    You’re out to change the world. Cox will give you the tools to do it. Whether you’re conducting research, creating a business or piloting an international project, SMU’s EngagedLearning program connects you with campus-wide resources, guidance and even funding opportunities to bring your idea to life. You’ll graduate with sophisticated, hands-on knowledge that puts you ahead of the pack.

  • Highlight: The Clinton Global Initiative

    Kovan Barzani (BBA ‘17) found his calling as a boy in Plano, Texas, where he helped his Kurdish mom learn English. At the Cox School, he discovered the perfect platform for his empathy and drive. With support and guidance from the Clinton Global Initiative University Network, an Engaged Learning initiative, Kovan partnered with the International Rescue Committee to teach literacy and technology skills to local refugees. He also developed a network of donors to provide laptops, desktops and other electronic equipment to the nonprofit, ultimately serving more than three dozen families.

    See more Engaged Learning Stories

  • SMU in Taos

    Enhance your coursework — and your adventurous spirit — at SMU’s 423-acre campus in Taos, New Mexico. Offering credit-bearing classes during summer and winter breaks, SMU-in-Taos follows an experiential learning model that emphasizes hands-on, small group collaboration. The beautiful setting in Carson National Forest doubles as a base camp for unforgettable cultural and recreational explorations.

    See what you can do at SMU in Taos