The Brierley Institute 

Connecting Academics with Corporations to Fuel Research

By invitation, the Brierley Institute supports research by early career academics who are interested in advancing the state of the art in customer engagement.

Thanks to our deep relationships in the Dallas business community and beyond, the Institute serves an unmet need in the research community: We build a bridge to connect empirical investigators with businesses so that tests can use real customer data and respond to actual business challenges. Brierley's annual Professors Institute helps foster these connections and the intelligence they yield.
My research revolves around loyalty programs and large customer databases. My specialty is modeling customer behavior to make better targeting decisions. I saw the opportunity to get involved with the Dallas business community through the Brierley Institute and that is part what attracted me to SMU Cox.

Wayne Taylor

Assistant Professor of Marketing at SMU Cox and Brierley Fellow