Markets and culture

The B.A. in markets and culture takes an interdisciplinary approach to understanding global marketplaces. You will be immersed in the principles of world markets, the values and history of commerce, the social bases of economic behaviors, and the concepts and practices of business. You will graduate with a holistic understanding of the multiple institutions and cultures that make up the global market. 

A degree in markets and culture is an interdisciplinary approach to markets in a cultural and social context. It is a liberal arts degree with core coursework anchored around sociology, anthropology, economics, culture and human behavior. A traditional business degree, on the other hand, is more about accounting, finance, marketing and business law. The markets and culture B.A. is a broad, analytical approach to business rather than an applied, technical approach.

Students take core courses in the innovative field of economic sociology and learn basic skills in accounting, database management and business writing. In addition, students focus their elective courses in one of three tracks comprised of classes from a variety of disciplines: management and organizations, political economy and development, and consumers and markets in cultural contexts.

Most definitely! Markets and culture majors can easily double major in a variety of disciplines such as economics, international studies, political science, foreign languages and anthropology.

A degree in markets and culture opens up a world of careers with corporate industries that contribute to the global economy, government and public sector roles, international and global affairs, and nongovernmental economic organizations.

Dedman College provides a number of rich and rewarding opportunities to conduct research in an academic setting through faculty programs and fellowships. And all students in the department are encouraged to secure at least one internship during their time as an undergraduate. Internships provide an opportunity to become familiar with a particular industry or occupation, and they are an invaluable way of establishing lasting professional networks to carry with you long after graduation.

A B.A. in markets and culture will train you to think, conduct research, and write at a graduate level. You will enter grad school with a strong foundation in research, sociological theory and application, advanced writing, and an interdisciplinary mindset. Interested an international career? This degree is highly valued for its emphasis on cultural literacy, global and comparative perspectives, practical market understanding, experiential learning and flexibility across sectors.