Master of Science in Business Analytics at SMU Cox

Harness the power of big data with an MSBA:


Explore the latest methods being used to analyze individual-level data and turn it into actionable information.

Prepare yourself for the future with this trailblazing, STEM and OPT certified degree. From retail giants to healthcare companies and consulting firms to political organizations, employers need people who can translate technical data into actionable insights. In fact, the US Bureau of Labor and Statistics projects the field of Business Analytics will grow by 10% from 2022 to 2032, outpacing average growth for other occupations*. The Master’s of Business Analytics (MSBA) program at SMU Cox opens the door to this burgeoning field. By taking courses across a range of disciplines, you'll explore the latest methods being used to analyze individual-level data and turn it into actionable information.

  • The MSBA is a thirty-three-credit hours degree with Full-Time and Part-Time attendance options. The Full-Time program can be completed in nine months across two semesters (four, seven-week Modules). The Part-Time program can be completed in seventeen months across four semesters (eight, seven-week Modules).
  • This degree program is jointly owned by the Information Technology and Operations Management (ITOM) Department and the Marketing Department within the SMU Cox Business School. It focuses on true Business Analytics from a Business, Statistical and Information Technology perspective.
  • All courses are taught on campus.
  • Candidates come from a variety of backgrounds including degrees in economics, math, engineering, marketing, and science. All degrees are welcome to apply.
*US Bureau of Labor Statistics, 2023

The SMU Cox Master's in Business Analytics has been ranked #11 in the U.S. Apply now.

TechGuide, 2024

Quote from MSBA student, Ritika C, on the program

Diverse classrooms and faculty backgrounds make up the SMU Cox experience.

The Cox MSBA Class Of 2023

  • 109

    Class Size

  • 61%

    International Students

  • 51%


  • 3.56

    Average GPA

  • 711

    Average GMAT

  • $14,362

    Average Scholarship

Find Your Student Club

Club student

Operations and Analytics

Join Cox faculty, our vast alumni network and other professionals as you navigate this fascinating, fast-moving field. Turn data into a into a decision-making tool that’s moving business in bold new directions. Go beyond the “analytics” buzzword to gain strategic skills that every future business leader needs.

students at table

Consulting & Corporate Strategy Club

This dynamic organization guides SMU students to success in the ever-changing business landscape. The club offers members case interview practice, networking with local boutique and specialty consulting firms that can lead to consulting project opportunities, and quality face time with hiring managers.


four students walking

Women in Business

One of SMU Cox's largest student organizations, Women in Business helps launch you into a meaningful career as a business leader. You'll find opportunities for mentorship and networking with high-powered women from industries across Dallas, as well as a calendar full of events, from lunch-and-learns with guest speakers to seminars and get-togethers. The club's relationship with the Forté Foundation means you automatically benefit from membership in the national organization.

After Cox: Success Stories

geoffery chen

Geoffrey Chen, MSBA 2017

Pricing Analyst at JP Morgan Chase

Geoffrey Chen was interviewing for a job when a question stopped him in his tracks: How to use an analytical approach to price a product. Then he recalled a lesson about regression analytics from his SMU Cox MSBA class and leveraged that information to craft a compelling answer — music to the interviewer’s ears. Geoffrey was called back for a second interview. Today, he is exploiting the power of data as a pricing analyst at JP Morgan Chase.

Brian Caviness, MSBA 2023

Consultant at Infosys Consulting, Inc.

“I came to SMU Cox to make a career change. Consulting offered me the opportunity to work in a variety of industries with high-impact stakeholders, while utilizing my technical skills. By the time I earned my degree I could act as a data translator comfortable communicating with both business stakeholders and technology leaders and prepared to take on a role on either side of the spectrum. Ultimately, I secured multiple job offers in consulting and landed a job I love.”

Phuong Tran

Phuong Tran, MSBA 2017

Revenue Management Development Analyst at American Airlines

After earning her bachelor’s degree in New Zealand, Phuong Tran came to Dallas to dive in data. During her MSBA practicum, she visited the DFW offices of American Airlines monthly every month, where she and the practicum team presented their findings to 20-plus managers. With steady support from the SMU Cox faculty, Phuong turned academic concepts into business insights. Meanwhile, she also learned the professional skills that employers demand. After graduation, Phuong landed a job at American.