Bachelor of Business Administration

  • Overview

    As a BBA student at the Cox School, you’ll take 11 core courses to build a solid grounding in business theory and skills. You'll then choose from seven majors and add four concentrations to focus on your specific goals — like many Cox undergrads, you may discover new passions and avenues as you explore the dynamic world of business. If you need support in navigating the academic landscape, Cox Academic Advisors are always ready to help.

  • Majors & Concentrations

    After you complete your core BBA coursework, you’ll pursue a major to hone your skills and focus your energy around your specific goals and interests. You can sharpen your edge even further by choosing a concentration — the Cox School offers four, with topics ranging from risk management to real estate.

    See Majors & Concentrations

  • Minors

    Are you seeking to strengthen your business skills?

    The Cox Minor in Business curriculum is designed to provide non-business students with a solid foundation in business basics to complement their primary areas of academic interest. There are no GPA-based admission criteria for this program or its individual classes. Classes are primarily offered during the summer, May and J-terms in Dallas and also at SMU-in-Taos.

    Minor in Business Curriculum

    The Minor in Business is an 18-credit-hour program in which students take five required courses and at least one three-hour elective course.

    Many students choose to complete the program in two summers. These students take four courses during the first summer. During the second summer, these students will take two classes which should allow them time to participate in a summer internship. Students can also choose to pursue the Minor in Business over the course of several summers.

    The following courses make up the Minor in Business:

    • ACCT 2310 Accounting Concepts (or ACCT 2301)
    • BUSE 3310 Markets and Freedom
    • FINA 3310 Financial Concepts
    • MKTG 3310 Marketing Concepts (or ADV 1341)
    • MNO 3310 Management Concepts

    Students will choose one additional course from the following:

    • BL 3310 Legal Perspectives and Business Law
    • CISB 2388 Entrepreneurship Concepts
    • FINA 3312 Personal Finance (or BUSE 2301)
    • ITOM 3310 Business Processes and Decisions

    Individual classes for Non-Business Majors

    A non-business major may also choose any of the individual classes within the Minor in Business program to augment their current course of study, even if they don't commit to the rest of the program. 

    Classes for current Cox students (BBA or Minor in Business Administration)

    Students currently pursuing a Cox BBA major or the Minor In Business Administration cannot enroll in the Minor in Business program courses with the exception of Personal Finance, Markets and Freedom, and Business Decisions and Processes. Current Cox students may take these courses for free elective credit.

  • Honors Courses

    Push your limits with honors courses that will challenge your intellect and polish your professional skills. You'll forge strong bonds with your professors and classmates while you test your mettle in intimate classes and practicums.

    Cox School BBA honors courses include:

    Senior-Level Practicum in Portfolio Management Apply the concepts of equity research, valuation and portfolio management as you step up to manage the $3 million Ann Rife Cox Investment Fund.

    Senior-Level Marketing Practicum In a standing partnership with Fox Sports, students develop real-world marketing plans to bolster the sports network's presence in the Southwest.

    Core business courses in accounting, statistics, information systems, business law and more. Cox School BBA majors with at least a 3.5 GPA in their business subject and a 3.5 overall SMU GPA are eligible to take most honors business courses.

  • Highlight: Create a Real World Marketing Plan for Fox Sports

    Allie Colbert, BBA ’17, parlayed her passion for strategic marketing into a win for Fox Sports Southwest. The Dallas native teamed up with four other SMU Cox BBA students to take on a challenge from the network: Develop a comprehensive marketing campaign for coverage of the Dallas Stars hockey team. Allie and team pitched their proposal to Fox senior executives, who crowned them winners of the annual competition.

    “This project allowed me to apply everything I learned from my marketing classes and internships,” Allie says. “I feel even more confident that I can tackle whatever my career throws my way.”

    See more about Fox Sports

  • Global Business

    We live in a rapidly globalizing world. Whatever opportunities you follow post-graduation, you'll need to understand how the rest of the world works. You'll have plenty of opportunities to build global experience at Cox — your way.

    • Soak up a full slate of lectures, seminars and symposia that deliver a global perspective.
    • Conduct independent overseas research on a Richter Fellowship.
    • Get on the fast track to business capitals around the globe with a summer internship in London, Sydney or Dublin.
    • Take your can-do spirit on the road with an immersive study abroad program.
    • Bolster your BBA coursework with a double major in international studies.
    • Add a minor in Spanish, Mandarin, French or any of the 11 languages offered at SMU.

    With cosmopolitan Dallas as your launchpad, Cox is where you’ll become a global citizen.

  • The Business Leadership Institute

    Top-notch leadership and communications skills make a business grad stand out. At the Edwin L. Cox Business Leadership Center, you'll translate classroom insights into business know-how with expert guidance from entrepreneurs and Fortune 500 executives. Guest speakers lead more than 60 seminars a year, from project management to presentation techniques and advanced business writing.

    See what the BLC offers