SEO and Accessibility

Web accessibility and search engine optimization often go hand-in-hand. Our guide to best practices provides information on both topics.

What is web accessibility?

Web accessibility is the practice of ensuring website visitors can interact with digital content without barriers. SMU's guidelines focus on providing an inclusive experience for people with visual, motor, auditory, and cognitive impairments or disabilities.

What's your role?

Per policy, the university is required to meet certain web accessibility guidelines.

You, as a website editor, are responsible for adhering to the best practices mentioned in this guide. You are also responsible for modifying the content on your site if you are notified of issues with accessibility.

Read SMU's policy on web accessibility.

Why it matters

It's important to create content that can be viewed and understood by everybody.

Learn more about web accessibility and assistive technology

What is Search Engine Optimization (SEO)?

Search engine optimization is the practice of ensuring search engines can crawl and index your site, making it easier for people to find your content through keyword searches.

Why it matters

A significant portion of SMU's website traffic comes from search engines. A good SEO strategy can improve your search engine ranking and draw more visitors to your site.

Delve more into SEO best practices.