Best practices for SEO and accessibility

Because search engine optimization (SEO) and web accessibility often go hand-in hand, this guide presents best practices for both areas.

Key points

• Always include a page title
• Use headings to label each section of content
• Structure content logically and deliberately
• Ensure linked words are descriptive and concise
• Make email addresses visible within links
• Follow best practices when naming pages and files
• Use alternate text with images
• Avoid embedding text in images
• Use tables only to display data
• Ensure adequate color contrast exists
• Use slide shows appropriately
• Follow best practices for audio and video

Want to delve in more?

How about starting with headings, links, or images, three key areas for SEO and accessibility?