At Student Affairs Marketing we take pride in shaping the identity of the Division of Student Affairs. We collaborate with departments across the division to craft captivating visuals, compelling narratives, and an engaging social media presence that are in compliance with university standards.

What We Do:

  1. Brand Compliance Oversight: We ensure that all marketing collateral, social media strategies, and communication initiatives within the division adhere to university standards.

  2. Collaborative Approach: Collaboration is at the heart of what we do. We work closely with departments across the division, understanding their unique needs and aspirations. By fostering strong partnerships, we execute marketing campaigns that resonate with our student body.

  3. Design Expertise: From concept to execution, we handle design projects that enhance the visual appeal of our division's materials, ensuring they leave a lasting impression.

  4. Material Review: We review, refine, and optimize content to ensure it meets the highest standards of quality, consistency, and effectiveness.

  5. Digital Signage: We manage digital signs within Student Affairs buildings (Hughes-Trigg Student Center, Dedman Center for Lifetime Sports, Dr. Bob Smith Health Center, and our residential commons), providing up-to-date information to the campus community.

  6. The Snapshot: Stay in the loop with our weekly newsletter, "The Snapshot." Packed with news, events, and updates from across the division, it's your go-to source for all things Student Affairs. Division staff members are added automatically when you join our team, other university staff members interested in receiving The Snapshot can email us to be added to the mailing list.

  7. Instagram Takeovers: We facilitate Instagram takeovers for departments and student organizations, amplifying their voices and connecting them with the wider student community. 

cheerleaders with red and blue poms and holding up pony ears hand sign

Brand Resources

As the custodians of the SMU brand, we know how to speak about each of our departments to the SMU community and beyond - and have an impact. Below are brand resources, such as logos, font guidance, and more. This information is here to help you feel confident that your materials are aligned with SMU brand standards.

Get Started

The SMU Brand Center is your first and primary resource to guide you in all things related to branding and marketing. From writing compelling content to designing eye-catching visuals, capturing the perfect photographs, and effectively managing social media, the SMU Brand Center offers valuable resources and expertise to assist you in every step of your marketing journey. Please adhere closely to the established guidelines, including projects you undertake independently of Student Affairs Marketing. For high impact projects, we request that you collaborate with us to ensure your work aligns with brand expectations.

Student Affairs uses the SMU brand alternate fonts, Georgia and Arial, because both of these are standard on most computers and applications like Word, Powerpoint, and Adobe Creative Suite. 

Georgia is a serif font, and Arial is sans serif. The main difference is the little tick marks or feet (serifs) on the end of letters. These serifs give fonts a more formal, institutional appearance which makes them great for headlines. A few examples of serif fonts include: Lora, Playfair Display, Abril Fatface, Baskerville, and Bodoni MT. Serifs also make text easier to read by differentiating letters from each other, so these fonts can be useful for print collateral. 

Sans serif fonts like Arial appear more modern and can be used more informally, making them suitable for body text, subheadings, and captions. Examples of sans serif fonts include: Libre Franklin, Montserrat, Helvetica Neue, Gotham, Proxima Nova, and Franklin Gothic. Sans serif fonts are especially useful in digital materials and display text because they show up well on screens.

SMU's brand fonts are Tiempos (serif) and Trade Gothic (sans serif) and require paid licenses to use. To request marketing collateral with the brand fonts, submit a graphic design request to Student Affairs Administration. More information, including tips and tricks for using the fonts, can be found on the SMU brand website.

Download the Student Affairs logo by clicking on the button below. The preferred color variations are the blue and red version or all white. The all black logo is reserved for one-color printing or materials only. There are variations for PRINT use and DIGITAL/WEB use. Please ensure you are using the correct logo for your project, they are labeled accordingly. The Student Affairs logo, and all SMU logos, may not be altered, edited, or added to in order to create a new version. Learn more about appropriate logo usage on the SMU Brand Center.

Download the logo

Are you designing marketing materials for the website, digital signs, or other digital space? Chances are you’ll need to optimize your photos for viewing on a website. The following tutorial teaches you step by step how to optimizing your photos for the web, including ensuring your photos are aligning with SMU’s brand photography style.

View Optimizing Photos Tutorial

Guidelines and Assets

The Division of Student Affairs updated its name badge and business card design to include preferred pronouns. When ordering, enter your preferred pronouns on line 1 or 2 of the template or form. 

Name badges and business cards are ordered through Copy Central. Visit their website and fill out the Name Badge Order Form or visit the Marfield Stationary section on the left-hand side.

Ensure your email signature follows these SMU guidelines.

Various icons are available in SMU brand colors for use on marketing materials. The folder will be continuously updated with new icons. If you do not find what you are looking for, email and we will be able to find one for you.

Marketing Icons

Student Affairs learning domain icons are available in their respective colors, various file types, and in full or small sizes.

Download Learning Domain Icons


Download Division of Student Affairs digital letterhead here.


Division of Student Affairs Note Cards - We offer a flat A2 size (4.25"x5.5") one-sided note cards in the designs below. Anything in red on the designs will be in red metallic foil. The are accompanying white envelopes if needed. Please email SA Admin at to confirm the amount needed and schedule a pick up. Additional stationary items can be purchased from Marfield Stationery

Division of Student Affairs Dallas Hall note card designDivision of Student Affairs note card design

On Campus Printer

Copy Central, located in Hughes-Trigg Student Center, is the on campus printing service for SMU. Email with your request details and org code and attach your PDF document(s) to be printed.

Off Campus Printers

SMU contracts with a few printers in the Dallas area for specialty printing needs. Visit the SMU Purchasing preferred/exclusive providers webpage for more information and how to contact each printer. 

Promotional items and projects that incorporate the SMU logo must follow SMU brand guidelines and be purchased from an approved vendor. All orders are subject to final approval by the SMU brand team during the ordering process. Purchases of over $5,000 require a purchase order prior to placing an order. Visit SMU Purchasing for more information and to view the list of SMU Preferred and Exclusive Vendors. 


Visit the SMU Brand Center for Additional Resources and Guidelines