SMU Summit

Digital Interfaces, Interactions & Experiences:  Implications for the Workforce, Culture, Business, Economy and Society

A Showcase of SMU Thought Leaders, Subject Matter Experts and Ingenuity

The interaction between humans and technology progresses on a trajectory where delineating between human and technological interfaces and function are increasingly fuzzy, and interaction is ever more intuitive and natural.

The general population is already in the midst of moving past typing and screens to voice and gesture-based technologies. It won’t be long before immersive mixed-reality experiences and interacting with robots and other forms of artificial intelligence are a part of our daily routines and expectations. Even brain-interface and eye-tracking technologies already exist, with more on the cusp of major breakthroughs.

The future promises that humans and technology will be tied more closely together than we’ve ever seen before. Many of us haven't even begun to comprehend the enormous implications this summit will explore.

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Opening Keynote Speaker: Calvin Carter, CEO & Founder, Bottle Rocket

The Connected Lifestyle Is Here! Are You Ready?

We all know that the digital revolution is in full swing. Both emerging and existing engagement technologies can unlock tremendous value for your business and for the customers you serve.

But are you truly ready to embrace this new normal we’ve come to know? Which technologies are “must haves” and which experiences will garner deep loyalty? How do all of your digital experiences fit together into a cohesive ecosystem that exceed the ever-changing wants and expectations of your customers?

At the intersection of business and the connected user’s goals lies opportunity. We call this intersection the Connected Lifestyle and those companies that embrace it will thrive while others will be left behind. The digital experiences that your company creates are already being compared to the likes of Starbucks, Uber, Netflix, and Facebook, among others. These brands are your competition whether you realize it or not. This is the new normal. For Connected Consumers (or for employees,) digital experiences are as important, if not more so, than the product or service your company makes or sells. And they expect these experiences to be seamless across all digital touchpoints from websites to apps to voice skills, chat bots, virtual reality, augmented reality, and beyond. No matter the industry, no matter the company, the implications of not paying attention could mean huge things for your business.

Join Calvin Carter, Founder & CEO of Dallas-based Bottle Rocket, as he highlights his experience building an award-winning experience-based technology company in North Texas that is leading many of the world’s most distinguished brands head on into the Connected Lifestyle. Carter will take a deeper dive into the Connected Lifestyle and share how companies can overcome the challenges that they will face as they move toward success in this turbulent, and ever-changing world of technology.

Closing Keynote Panel: AT&T

From Data to Delight – It Takes a Village

Our closing keynote panel will provide the very unique opportunity to hear from key representatives—from behind the scenes to the front lines—who contribute to developing, designing and delivering AT&T’s most innovative, exciting and delightful digital interfaces and experiences. Join this exceptional session to discuss:

  • How data and AI are used to drive and design digital interfaces and experiences
  • New and emerging interfaces from AT&T and its partners and how big data is driving them
  • How data is used to design interfaces and experiences
  • Key principles and challenges in designing human-digital interactions
  • Foretelling the future of digital interaction
  • How to develop and implement an end-to-end digital interface and experience strategy

Suku Nair

Director, SMU AT&T Center for Virtualization

Andy Daudelin

AT&T Vice President – Alliances Business Development

Kate Hopkins

AT&T Vice President – Data Platform

Mark Austin

AT&T Vice President – Data Science

Andy McDonald

AT&T Assistant Vice President – Automation

Andrea Sutton

AT&T Vice President – Design Technology

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