The SMU Cox School of Business sought to put its finger on the pulse of business leadership in the Dallas/Fort Worth metropolitan area. After all, they’re the ones whose decisions are impacting not only the lives of their employees and customers but also the local economy, job market, and even civic life.
Hundreds of CEOs and Presidents from a vast range of companies have been responding every year to the SMU Cox CEO Sentiment Survey since it was launched in 2007. Covering a range of topics from their outlook on the economy to the quality of the DFW labor force, leadership attributes most critical to success, and top competitive challenges currently facing their businesses, the survey continues to track the sentiment of the DFW business leaders. Over time, this annual survey will establish the SMU Cox CEO Sentiment Index, highlighting trends in leadership thinking and uncovering factors most critical to business success. This survey provides a unique insight into the minds of the individuals that keep Big D’s business engine firing on all cylinders.
Last year's survey contained approximately 40 questions covering a range of topics, including outlook for the U.S. economy, quality of the DFW labor force, leadership attributes most critical to success, and top challenges currently facing business leaders. Results are available in the December edition of DCEO.