Thomas E. Barry is vice
president for executive affairs at SMU and professor of marketing in the
Edwin L. Cox School of Business. He has served on over 100 committees
while at SMU and works closely with President R. Gerald Turner on
strategic planning, master planning, and other University matters. He
has worked and consulted for a wide variety of small and large
organizations, including the Department of Defense, Hertz, Neiman
Marcus, Yamaha, AT&T, Dr. Pepper, Taco Bell, and several nonprofit
organizations.
Dr. Barry is the author of
three books and approximately 80 articles, monographs, and book reviews on
marketing and advertising. He has been one of the most frequent contributors to
the three leading advertising journals, Journal of
Advertising, Journal of Advertising Research,
and Journal of Current Issues and Research in Advertising.
Dr. Barry serves on the
editorial review boards of the Journal of Advertising,
Journal of Current Issues and Research in Advertising, and
Journal of Interactive Advertising. He received the
Cox School's Research Excellence Award for his research in children's television
advertising, and also received The American Academy of Advertising's 1995 award
for "Outstanding Contributions to Advertising Research." He won the Sheth Award
in 2005 for the Best Article of 2005 in the Journal of the Academy of
Marketing Science.
Dr. Barry serves on the board
of directors of Valhi, and is a trustee for the Southwestern Graduate School of
Banking Foundation and the Kilby Foundation. He is a member of several
professional and honorary societies, including the American Marketing
Association, Beta Gamma Sigma, Alpha Kappa Psi, and Golden Key National Honor
Society.
Dr. Barry
was associate dean and chair of marketing in the Cox School and has taught
courses in basic marketing, marketing policy, sales management, marketing
research, and advertising management since 1970. He received his PhD in
marketing from North Texas State University (now the University of North Texas)
and received his Bachelor's and Master's degrees in marketing from Southern
Illinois University, Carbondale. He has been the recipient of the SMU
Outstanding Professor Award three times and has received the Nicolas Salgo
Distinguished Teaching Award in the Cox School.