Bachelor of Business Administration

Shine Brighter Here

Wherever your road leads, you'll go further with business skills. SMU Cox gives you all the tools for success in a city that’s built for it. The Cox BBA curriculum enhances rigorous learning with hands-on experience that empowers you. And because small classes are led by world-class professors with open doors, you'll form powerful bonds with peers and teachers. Outside the classroom, you'll connect with corporate leaders and mentors who expect to see you shine. Whether you major or minor in business, you’ll grow a network for life, on campus and in the heart of Dallas — the dynamic Global 500 hub that’s right on your doorstep.

SMU Cox is one of the best places to differentiate yourself as a student. It’s not just finding a niche; there are organizations and opportunities to connect you to a job market, service project or other people who will help you make the most of your interest.

Kovan Barzani

BBA 2017

Find Your Student Club

  • Boulevard Investment Group

    Get hands-on experience in portfolio management as you research, analyze and invest in the stock market. Student analysts drive the research cycle and take an active role in decision-making. The club — which boasts strong alumni ties throughout Dallas — donates its profits to SMU Cox scholarships.


  • BBA Energy Association

    There’s no better place than Dallas to explore the dynamic oil and gas industry. From hard-hat tours to guest speakers and research projects, this club offers students an up-close look at the energy business through its connections with CEOS and other leaders in the field.


  • Entrepreneurship Club

    Fuel your passion for entrepreneurship and connect with supportive mentors and peer entreprenuers across the SMU campus. From the maker space in the Lyle School of Engineering to national business plan competitions, this club will open new doors to opportunity — both on campus and beyond.


By the Numbers: The Cox BBA Class of 2020

  • Average Cox Student GPA

    3.6
  • Average # of internships per student

    2-3
  • Faculty-Taught Classes

    100%
  • Job Placement

    94%
  • Value of the student managed portfolio

    $3 MM
  • Average Starting Salary

    $63,000

After Cox: Success Stories

  • Jack Reynolds, BBA & BA, 2015

    Co-founder at BioLum Sciences

    He was a teen with a dream — and drive. Jack Reynolds was in high school when he co-founded an online marketplace to unite businesses and nonprofits. After an injury interrupted his varsity tennis career, he transferred to SMU as a double major. Good move! A passionate innovator, Jack immersed himself in the Entrepreneurship Club, honed his skills via internships, made connections and while still a senior, launched BioLum to develop a mobile device for managing asthma.

  • Tegan Webster, BBA & BA, 2017

    Associate Digital Marketing Specialist at FedEx Services

    Winner of the SMU Cox 2017 JCPenney Outstanding Marketing Student Award, Tegan Webster wasn’t just a grade A student. She was an SMU career development ambassador and sought out challenging internships, including a summer internship in corporate digital marketing at FedEx Services in Memphis, her hometown. There, she tested the skills she’d learned at Cox and during a semester abroad studying international marketing. The outcome: On graduating, FedEx offered Tegan a job in Dallas.

  • Kaleb Lee, BBA 2017

    Associate at The Boston Consulting Group

    SMU celebrated the 20th anniversary of the Nancy Ann and Ray L. Hunt Leadership Scholars Program during Founders’ Day Weekend. The scholarship program enables outstanding student leaders from all walks of life to attend SMU. Ray L. Hunt ‘65 and President R. Gerald Turner greet Hunt Scholars Olivia Buerkle ‘17 and Kaleb Lee ‘17 at the Hunt Leadership Scholars reception April 10.