The Brierley Institute 

Projects in a Hands-On Learning Laboratory

The SMU Cox School of Business is known for connecting students with Dallas's corporate leaders and pushing innovation in experiential learning. The Brierley Institute's specialization in Customer Engagement opens even bigger horizons.

From the airline loyalty programs pioneered by Institute founder Hal Brierley to today's digital personalization models, customer engagement programs build success. As a student taking specialized courses through the Brierley Institute, you’ll gain expertise in this growing field by studying with thought leaders while working hands-on with top companies to tackle real-time customer engagement challenges.

The Brierley Institute at SMU Cox is one of the only places in the world where you can get live consulting experience as an MBA student.

Layton Cox

MBA '20
Strategy Consulting Senior Associate at Strategy&

Take the Next Step

Interested in studying at the first academic institute in the nation devoted to customer engagement? Learn about our MBA program at the SMU Cox School of Business.

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