The Curriculum: Designed for the Real World
Whether you plan a career in marketing, business analytics or consulting, the Customer Engagement curriculum gives you a competitive advantage. You'll learn to leverage digital and traditional media to build customer relationships, measure financial impact, and design experiences that engage customers and create value.
Customer Engagement is a 4-course specialization within the SMU Cox School of Business Marketing concentration. Students with an interest in marketing, business analytics, and consulting as well as other analytic areas of study are encouraged to explore the courses as elective offerings. Covering the spectrum from loyalty to analytics, the curriculum connects theory and practice, and prepares you to be an influential player in a fast-growing field.
Classes are taught by Hal Brierley, a pioneer in the customer engagement field, and Marci Armstrong, a regarded professor and sought-after consultant of the Brierley Institute.
Learn from the Experts
It doesn't get any better: You'll learn directly from visionary Hal Brierley and accomplished professor, Marci Armstrong. Hal served as the only outside consultant to collaborate with American Airlines on the design of the AAdvantage loyalty program, and went on to engineer over 175 loyalty programs. Marci Armstrong is a seven-time teaching award honoree, and a prominent customer engagement consultant.
