Events

Coming Soon

Join us for our next panel event bringing together students, alumni, and influencers in the Dallas business community to network and discuss Customer Engagement topics.


Please RSVP below to stay in-the-know.


Past Brierley Events

Customer Engagement -- From Conception to Industry Leadership

October 25, 2017

Our launch event, discussing the evolution of the American Airlines AAdvantage program and its importance to the world's largest airline.

Featuring Panelists:

Hal Brierley
Executive in Residence
Brierley Institute for Customer Engagement

Robert Crandall
Former Chief Executive Officer
American Airlines

Doug Parker
Chief Executive Officer
American Airlines

Customer Engagement in a World of Disruption

November 6, 2018

Featuring Panelists: 

Hal Brierley
Executive in Residence
Brierley Institute for Customer Engagement

Adam Aron
Chief Executive Officer
AMC Theatres

Frank Hamlin
Chief Marketing Officer
Game Stop

Ziporrah Allen
Chief Marketing Officer
Pizza Hut


See the full recap >

CE + CX = A Winning Formula

October 30, 2019

Featuring thought leaders of leading retail organizations for a discussion on the intersection of Customer Engagement and Customer Experience.

Featuring Panelists:

Hal Brierley
Executive in Residence
Brierley Institute for Customer Engagement

Darshan Gad
Vice President, Marketing
Neiman Marcus

Frank Hamlin
Exec. Vice President and Chief Customer Officer
Game Stop

Sherif Mityas
Chief Experience Officer
TGI Fridays

Customer Engagement Post-Pandemic

November 10, 2021

Featuring executives of three consumer-based organizations to discuss the business impact of consumer behavior changes brought on by the pandemic.

Featuring Panelists:

Hal Brierley
Executive in Residence
Brierley Institute for Customer Engagement

Thaddeus Arroyo
Chief Executive Officer
AT&T Consumer

Kurt Stache
Senior Vice President, Marketing, Sales & Loyalty
American Airlines

Geoff Cottrill
Chief Marketing Officer
Topgolf