Esports Business Management

Program Fast Facts

Next Start Date

Anytime

Program Duration

Self-paced

Program Format

Online

Tuition

$1,249

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Make your next career move with help from SMU.

The esports industry is taking off around the world, and this rapidly growing industry offers enormous potential for individuals with the right skills. The SMU Esports Business Management Certificate program gives you a comprehensive understanding of the esports industry, and you will learn the nuances of revenue streams, sponsorships, fan engagement, and build the skills to initiate, plan, and execute live esports events.

With a curriculum in sports management and business topics, coursework is academically rigorous and industry-driven. Developed by professionals working at the forefront of the business of competitive multiplayer gaming, this program will equip you with the skills to navigate the esports industry.

Gain critical insight into:

Interested in a special topic area? Enroll in an individual course rather than the full certificate. Select a topic area to enroll.

In the SMU Esports Business Management Certificate program, you’ll study at your own pace and complete a variety of assignments developed to help you practice your new skills.

Tap into SMU's strengths:

Gaming - SMU Guildhall is a top ranked, industry recognized program
Business - SMU has a strong business-aligned reputation
Sports pedigree - SMU is a Division 1 school with connection to professional sports like football, basketball and golf

Why Study Esports Business Management at SMU?

Distinguished faculty and highly experienced practitioners

Learn from Leaders

Course content has been developed by esports business leaders with experience in tournament development, community engagement, business relations and more.

Meet the Experts

Connect from Anywhere

Complete coursework online, from any location.

See program requirements

SMU Esports Business Management Certificate badge image

Highlight Your Accomplishment

Complete your certificate and earn a digital badge to add to your resume and LinkedIn profile.

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Prepared to impress, earn respect and succeed

Study on Your Own Schedule

Balance coursework and other responsibilities as you move through the program at your own pace.

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Curriculum Developer Spotlight

David Chen

"This program is a great way to learn from top notch individuals that are coming in to teach because of their love of the industry."

David Chen is the President and Founder of GTIF Capital and the North American Collegiate League (NACL), and is partnered with several major businesses in the Esports and Technology sectors. As President of the NACL, David created a strategic partnership with Fosun to bring Wolves Esports into the NACL. David has worked with Planters Peanuts on their recent Super Bowl commercial with Kai Green. He has also worked with FaZe Clan members Apex and Adapt, Charlie Sheen and Aaron Rodriguez. David sits on several boards including Mediabundance as the Head of Esports and FaZe Clan.

Meet all the curriculum developers

Did you know?

#2

esports has more viewers in the U.S. than every other professional sports league except the NFL.
Source
50%

of adults under age 30 play or watch online video games.

Source
$1 billion

worldwide esports annual revenues.

Source