“Preaching and the 30-Second Commercial” Workshop Offers Unique Approach

DALLAS (SMU) – What can preachers learn from advertisers?

For starters, advertisers know how to cut through the noise in the marketplace. There are also creative processes used by advertising firms that can jump start sermon preparation.

“Preaching and the 30-Second Commercial” is a workshop offered by the Center for Preaching Excellence at Southern Methodist University’s Perkins School of Theology.

The April 8 event will be led by O. Wesley Allen, Jr., the Lois Craddock Perkins Professor of Homiletics at Perkins, and Carrie La Ferle, a professor in the Temerlin Advertising Institute at SMU.

Allen specializes in preaching and the gospels in the postmodern era and has written or edited more than 20 books. La Ferle has worked in the international advertising industry and has published some 50 journal articles. She has been named an Altshuler Distinguished Teaching Professor at SMU, the university’s highest teaching distinction.

“Preaching and the 30-Second Commercial” will show what preachers can learn from market research methods, narrative advertising, and advertisers’ strategies for branding a product.

The workshop lasts from 9 a.m. to 3 p.m., and will be in Perkins’ Great Hall, Prothro Hall, 5901 Bishop Boulevard, on the SMU campus in Dallas.

The $50 registration fee includes lunch. Click here to register.

If you have questions, call the Perkins Center for Preaching Excellence at 214-768-2124 or email shulem@smu.edu.

The Perkins Center for Preaching Excellence equips preaching students and seasoned preachers to take their preaching to the next level through innovative courses, workshops and peer group experiences.



Perkins School of Theology, founded in 1911, is one of five official University-related schools of theology of The United Methodist Church. Degree programs include the Master of Divinity, Master of Sacred Music, Master of Theological Studies, Master of Arts in Ministry, Master of Theology, Doctor of Ministry, and Doctor of Pastoral Music as well as the Ph.D., in cooperation with The Graduate Program in Religious Studies at SMU's Dedman College of Humanities and Sciences.