Astrid has an extensive background in logistics, trade, marketing and international affairs. Prior to SMU, she worked in a Texas-based distribution company that imports and distributes Latino products to the United States of America, where she helped create brand awareness for products entering the U.S. market, expanded the company's CRM and helped create and implement new customer service systems. Prior to that, she worked for an international Mexican airline as their DFW representative, where she expanded their corporate market customer base. She also has over ten years experience in event management, having done events for both the Consulate General of Mexico in Boston and Dallas. Throughout her work experience, she has worked for organizations with an international outlook and has specialized in project management and streamlining processes.